The foundation of tracx technology was developed for scale, accuracy, and real time results.
The system enables users to find a needle in the “social media haystack”
While amassing huge amounts of data, tracx users are able to conclude clear insights at a glance. tracx provides the ability for users to find answers to critical questions and discover questions they never even thought to ask.
- Big Data – Proprietary collection of content aggregators designed to automatically scale with the dynamic booming of social media without compromising information relevancy.
- Storage Schema – Structuring the un-structured data into readable and searchable schemes, providing extensive analysis for huge quantities of data and a user friendly experience
- Content Analysis – Accurately identifies sentiment, pro/con, and intent analysis with multi-layered text and meta data analysis engines which utilize a smart combination of statistical and NLP methods.
- People Driven Technology – Patent pending algorithms that make influencers and opinion leaders the central point for content collection and analysis. Beyond query based data collection, tracx enables additional alternatives for clients to identify untapped opportunities via audiences, communities, and influential figures.