Tracx Named a 2016 Top Rated Social Media Analytics Platform by Software Users on TrustRadius
March 31, 2016
Users praise Tracx for helping them identify influencers, manage reputation, understand sentiment and optimize social campaigns
New York, Mar. 31, 2016 (GLOBE NEWSWIRE)
Tracx, the leading social business cloud for enterprises, has been named a 2016 Top Rated Social Media Analytics Platform by software users on TrustRadius, the most trusted review site for business technology.
Tracx has been awarded a Top Rated badge, which recognizes the company as a top vendor in the Social Media Analytics category based on user reviews and ratings. The badge is awarded to products that have an above average rating in a given category.
The social media management provider fuels smarter business decisions across the enterprise via an unmatched breadth and depth of social data, actionable insights, customizable dashboards, as well as text, photo, and sentiment analytics.
Reviews of Tracx on TrustRadius highlight the platform’s strength as a social listening and analytics tool, allowing users to run keyword searches, track mentions, understand sentiment, identify influencers, and ultimately optimize social media campaigns.
“Tracx is a Top Rated solution in the Social Media Analytics category on TrustRadius,” said Megan Headley, Research Director at TrustRadius. “Users particularly like the platform’s ease of use, reporting and dashboards, and level of customer service.”
“It’s an honor to be recognized as a top social analytics platform by the people that use our software daily,” said Tracx’s SVP of Product, Adi Kleiman. “We couldn’t be more proud to see first hand that our social business cloud is changing the way our clients view social media, and how they are adjusting their business objectives accordingly. We’re looking forward to continuing to build and hone our services so that we can continue to solve our client’s biggest pain points when it comes to implementing social data across the entire business.”
Tracx is the leading social business cloud empowering enterprises to build their brand, attract new customers, service existing ones and engage with other key audiences in the new social economy. The solution analyzes and refines mass amounts of geographic, demographic and psychographic data from across the social web to deliver deep insights into customers, competitors and influencers. It then makes those insights actionable through its contextually driven Social Recommendation Engine, enabling smarter interactions that deliver meaningful business results. The world’s most respected and leading brands such as BMW, The New York Times, and Comcast rely on Tracx to identify and target audiences, improve planning, enhance monitoring and effectively engage consumers. Tracx is headquartered in New York City with offices in Tel Aviv and London. For more information, visit www.tracx.com.