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Stay on top of social media trends and insights for your enterprise solution.

 

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Stay on top of social media trends and insights for your enterprise solution.

Are You Testing Your Social Media Initiatives?

Marketing

Posted By Marketing on 03/16/16

Without testing social media efforts, email campaigns or any other marketing tactics, professionals are blindly running in circles. Trying to figure out what’s performing and what needs tweaking does not have to be a daunting task. Here’s a checklist to keep in mind.
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Are You Actively Listening On Social Media?

Marketing

Posted By Marketing on 02/19/16

Social listening has been around for a while, but the way in which businesses actually listen to social media chatter has vastly shifted over the last five years. This shift changed the value of social listening, putting it on the top of social businesses’ priority list.
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Tying Social Data to Business Outcomes

Marketing

Posted By Marketing on 02/05/16

In 2016, enterprises will see the value of integrating social data to other first party data sources in order to measure and predict business outcomes such as who, where and how to best target prospective buyers, and how a customer is likely to behave or engage with a brand.
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Is Predictive Marketing A True Crystal Ball?

Marketing

Posted By Marketing on 01/20/16

Utilizing a company’s marketing software and CRM data to help foresee possible consumer behavior is still a relatively new concept. Not all businesses have invested in the necessary platforms needed to garner predictions, but if the development continues we will likely see it turn from a hot trend t
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How Social Listening Can Boost Business

Marketing

Posted By Marketing on 01/05/16

By mining conversations – not just words or mentions – businesses get a clear, honest look into their overall performance. Conversations go beyond social media networks and can include those in review sites, forums, and comments sections.
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The Revealing Nature of Social Data

Marketing

Posted By Marketing on 12/09/15

Consumers are now less reliant on Sales for information, which has forced salespeople to change their mindset and use of social channels. The educated consumer expects their experiences to be swift, and individualized, putting Sales in the position where they must learn more about the customer.
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Governmental Use of Social Media

Marketing

Posted By Marketing on 12/02/15

Governments use social media for many reasons that are legitimate and useful. Just as businesses want to engage with customers, governmental organizations want to develop connections with the people by increasing citizen engagement.
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Empowering Employees Through Social

Marketing

Posted By Marketing on 11/25/15

Investing in company employees is comparable to investing in customers. When employees are happy at work, it comes through in their communication – whether it’s direct, or social. Employees can be a sincere source when sharing content and communicating with potential customers – they just need to be
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Big Pharma and Big Data

Marketing

Posted By Marketing on 11/04/15

Pharmaceutical companies have some hoops to jump through when it comes to social media usage to connect directly to consumers. The US is one of 2 countries in the world that even allow pharmaceutical, direct to consumer advertising (New Zealand is the other).
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Fighting Crime Through Social Media

Marketing

Posted By Marketing on 11/03/15

Law enforcement has adopted the use of social media, listening, and monitoring to help fight and prevent crime. The implementation of social media in criminal investigations has gained traction over the last five years, but not without controversy.
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Social Hashtags: #ThisIsNotAGame

Marketing

Posted By Marketing on 10/15/15

Hashtags can guide social conversation, regardless of whether the hashtag is created by a company, or created organically by a relevant social audience. When hopping on the bandwagon of a trending hashtag, it’s important to note that context is extremely important – learn what the hashtag represents before exposing your company to a possible catastrophe. When creating an original hashtag, see the tips herein!
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Meet the Guest Bloggers

Joanna Belbey
Joanna Belbey
Social Media & Compliance Specialist at Actiance, Inc.

Joanna Belbey counsels regulated firms on using social media effectively while complying with industry rules and regulations. As a Social Media and Compliance Specialist for Actiance, Inc., she is both an enthusiastic user of social media (follow her @belbey) and also leads the development and delivery of more than 350 educational compliance programs per year for the Financial Industry Regulatory Authority (FINRA), and is a regulator for the securities industry. She is located in Jersey City, overlooking Manhattan. At the intersection of social media and compliance, Joanna is regularly quoted in industry publications such as Financial Planning,Corporate Compliance Insights, Compliance Week, Wealth Management, ClickZ, On Wall Street, Investment News, ProfNet, Pharmaceutical Compliance Monitor and Healthcare Risk Management. She also speaks and live tweets at industry events.

Todd Wasserman
Todd Wasserman
Freelance Writer & Editor, Former Business Editor at Mashable

Todd Wasserman was Mashable’s Business and Marketing Editor. Todd has been writing professionally for over 20 years. From 1999-2010, he covered the advertising and marketing industry for Brandweek, which promoted him to editor-in-chief in 2007. Prior to that, he wrote for the now-defunct Computer Retail Week and various daily newspapers including the Herald & News in Passaic, N.J., and the Register-Citizen in Torrington, Conn. Todd has freelanced for The New York Times, Business 2.0, The Hollywood Reporter and Inc, among other publications. He has also appeared on CNN, NPR, Fox Business and BBC America. In his down time, he enjoys playing racquetball and Scrabble, though not at the same time.

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