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Blog: Making Tracx

Category: Influencer Marketing


Stay on top of social media trends and insights for your enterprise solution.

Tapping Into the Heart of the Influencer

Eric Berkowitz

Posted By Eric Berkowitz on 10/14/15

Most everyone today knows the one-to-many, brand-consumer dynamic has undergone a dramatic shift, with consumers now firmly in control of when, where, how, and even if brand engagement will occur. It’s become more and more difficult for brands to control their own message, as consumers who trust each other for advice, opinions, and recommendations have their ear. Smart brands are now turning to trusted, well-connected influencers to keep their audience informed and their messages delivered.
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Meet the Guest Bloggers

Joanna Belbey
Joanna Belbey
Social Media & Compliance Specialist at Actiance, Inc.

Joanna Belbey counsels regulated firms on using social media effectively while complying with industry rules and regulations. As a Social Media and Compliance Specialist for Actiance, Inc., she is both an enthusiastic user of social media (follow her @belbey) and also leads the development and delivery of more than 350 educational compliance programs per year for the Financial Industry Regulatory Authority (FINRA), and is a regulator for the securities industry. She is located in Jersey City, overlooking Manhattan. At the intersection of social media and compliance, Joanna is regularly quoted in industry publications such as Financial Planning,Corporate Compliance Insights, Compliance Week, Wealth Management, ClickZ, On Wall Street, Investment News, ProfNet, Pharmaceutical Compliance Monitor and Healthcare Risk Management. She also speaks and live tweets at industry events.

Todd Wasserman
Todd Wasserman
Freelance Writer & Editor, Former Business Editor at Mashable

Todd Wasserman was Mashable’s Business and Marketing Editor. Todd has been writing professionally for over 20 years. From 1999-2010, he covered the advertising and marketing industry for Brandweek, which promoted him to editor-in-chief in 2007. Prior to that, he wrote for the now-defunct Computer Retail Week and various daily newspapers including the Herald & News in Passaic, N.J., and the Register-Citizen in Torrington, Conn. Todd has freelanced for The New York Times, Business 2.0, The Hollywood Reporter and Inc, among other publications. He has also appeared on CNN, NPR, Fox Business and BBC America. In his down time, he enjoys playing racquetball and Scrabble, though not at the same time.

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