Request a Demo
Open Menu

Blog: Making Tracx

Category: Social Media Management

Categories:

Stay on top of social media trends and insights for your enterprise solution.

Generational Preferences on Social Media

Marketing

Posted By Marketing on 08/22/17

Discover how to optimize your social media campaigns for each generation. Learn not only the platforms preferred by each generation, but the key distinctions and similarities between the generations and how they consume content and share it with others.
Continue Reading

Subscribe to the Blog!

Stay on top of social media trends and insights for your enterprise solution.

Tying Social Data to Business Outcomes

Marketing

Posted By Marketing on 02/05/16

In 2016, enterprises will see the value of integrating social data to other first party data sources in order to measure and predict business outcomes such as who, where and how to best target prospective buyers, and how a customer is likely to behave or engage with a brand.
Continue Reading

Is Predictive Marketing A True Crystal Ball?

Marketing

Posted By Marketing on 01/20/16

Utilizing a company’s marketing software and CRM data to help foresee possible consumer behavior is still a relatively new concept. Not all businesses have invested in the necessary platforms needed to garner predictions, but if the development continues we will likely see it turn from a hot trend t
Continue Reading

The Revealing Nature of Social Data

Marketing

Posted By Marketing on 12/09/15

Consumers are now less reliant on Sales for information, which has forced salespeople to change their mindset and use of social channels. The educated consumer expects their experiences to be swift, and individualized, putting Sales in the position where they must learn more about the customer.
Continue Reading

Governmental Use of Social Media

Marketing

Posted By Marketing on 12/02/15

Governments use social media for many reasons that are legitimate and useful. Just as businesses want to engage with customers, governmental organizations want to develop connections with the people by increasing citizen engagement.
Continue Reading

Empowering Employees Through Social

Marketing

Posted By Marketing on 11/25/15

Investing in company employees is comparable to investing in customers. When employees are happy at work, it comes through in their communication – whether it’s direct, or social. Employees can be a sincere source when sharing content and communicating with potential customers – they just need to be
Continue Reading

Fighting Crime Through Social Media

Marketing

Posted By Marketing on 11/03/15

Law enforcement has adopted the use of social media, listening, and monitoring to help fight and prevent crime. The implementation of social media in criminal investigations has gained traction over the last five years, but not without controversy.
Continue Reading

Tapping Into the Heart of the Influencer

Eric Berkowitz

Posted By Eric Berkowitz on 10/14/15

Most everyone today knows the one-to-many, brand-consumer dynamic has undergone a dramatic shift, with consumers now firmly in control of when, where, how, and even if brand engagement will occur. It’s become more and more difficult for brands to control their own message, as consumers who trust each other for advice, opinions, and recommendations have their ear. Smart brands are now turning to trusted, well-connected influencers to keep their audience informed and their messages delivered.
Continue Reading

Meet the Guest Bloggers

Joanna Belbey
Joanna Belbey
Social Media & Compliance Specialist at Actiance, Inc.

Joanna Belbey counsels regulated firms on using social media effectively while complying with industry rules and regulations. As a Social Media and Compliance Specialist for Actiance, Inc., she is both an enthusiastic user of social media (follow her @belbey) and also leads the development and delivery of more than 350 educational compliance programs per year for the Financial Industry Regulatory Authority (FINRA), and is a regulator for the securities industry. She is located in Jersey City, overlooking Manhattan. At the intersection of social media and compliance, Joanna is regularly quoted in industry publications such as Financial Planning,Corporate Compliance Insights, Compliance Week, Wealth Management, ClickZ, On Wall Street, Investment News, ProfNet, Pharmaceutical Compliance Monitor and Healthcare Risk Management. She also speaks and live tweets at industry events.

Todd Wasserman
Todd Wasserman
Freelance Writer & Editor, Former Business Editor at Mashable

Todd Wasserman was Mashable’s Business and Marketing Editor. Todd has been writing professionally for over 20 years. From 1999-2010, he covered the advertising and marketing industry for Brandweek, which promoted him to editor-in-chief in 2007. Prior to that, he wrote for the now-defunct Computer Retail Week and various daily newspapers including the Herald & News in Passaic, N.J., and the Register-Citizen in Torrington, Conn. Todd has freelanced for The New York Times, Business 2.0, The Hollywood Reporter and Inc, among other publications. He has also appeared on CNN, NPR, Fox Business and BBC America. In his down time, he enjoys playing racquetball and Scrabble, though not at the same time.

Stay on top of social media trends and insights for your enterprise solution.

Search the Blog


Come see Tracx in action!

Request a Demo

More resources

Webinar

Does your social media strategy feel disjointed? It turns out, the trick isn’t to drown out the onslaught of tweets, pins, and posts — it’s to listen and channel them into more engagement, conversions, reach, and ROI for your brand.

Whitepaper

Social Performance Report: Blue Apron v. HelloFresh

In this Social Performance Report, we’re looking at Blue Apron vs. HelloFresh. Through the Tracx platform, we measured both brands’ social media buzz, and dug deep into their conversations’ content in order to examine how the brands’ social presences are shaping their overall reputation.

Blog

How to Increase Your Brand’s Share of Voice

Marketers looking for ways to expand their brand’s Share of Voice have no shortage of advice - it seems like every social media blog has a post on how to do it. But these pieces typically talk about brands and marketing strategies in the abstract, without walking you through how to apply it in pract