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Stay on top of social media trends and insights for your enterprise solution.

How to Increase Your Brand’s Share of Voice

Marketing

Posted By Marketing on 09/14/17

Marketers looking for ways to expand their brand’s Share of Voice have no shortage of advice - it seems like every social media blog has a post on how to do it. But these pieces typically talk about brands and marketing strategies in the abstract, without walking you through how to apply it in pract
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Stay on top of social media trends and insights for your enterprise solution.

How NOT to Handle a Social Media Crisis

Robyn Showers

Posted By Robyn Showers on 05/18/17

How do you turn a viral video into a global PR disaster? Ask United. But really -- over the last few months, the airline has imparted some important lessons in social media crisis management. Here's what you need to know to save your brand from becoming the next big social media disaster.
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Are You Testing Your Social Media Initiatives?

Marketing

Posted By Marketing on 03/16/16

Without testing social media efforts, email campaigns or any other marketing tactics, professionals are blindly running in circles. Trying to figure out what’s performing and what needs tweaking does not have to be a daunting task. Here’s a checklist to keep in mind.
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Are You Actively Listening On Social Media?

Marketing

Posted By Marketing on 02/19/16

Social listening has been around for a while, but the way in which businesses actually listen to social media chatter has vastly shifted over the last five years. This shift changed the value of social listening, putting it on the top of social businesses’ priority list.
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Tying Social Data to Business Outcomes

Marketing

Posted By Marketing on 02/05/16

In 2016, enterprises will see the value of integrating social data to other first party data sources in order to measure and predict business outcomes such as who, where and how to best target prospective buyers, and how a customer is likely to behave or engage with a brand.
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9 Tips for Marketing on Instagram

Todd Wasserman

Posted By Todd Wasserman on 02/04/16

There has never been a platform quite like Instagram and its reach and the constraints of the network present a challenge. Here are some best practices for Instagram marketing that came out of brand experimentation over the past few years.
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Is Predictive Marketing A True Crystal Ball?

Marketing

Posted By Marketing on 01/20/16

Utilizing a company’s marketing software and CRM data to help foresee possible consumer behavior is still a relatively new concept. Not all businesses have invested in the necessary platforms needed to garner predictions, but if the development continues we will likely see it turn from a hot trend t
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How Social Listening Can Boost Business

Marketing

Posted By Marketing on 01/05/16

By mining conversations – not just words or mentions – businesses get a clear, honest look into their overall performance. Conversations go beyond social media networks and can include those in review sites, forums, and comments sections.
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Governmental Use of Social Media

Marketing

Posted By Marketing on 12/02/15

Governments use social media for many reasons that are legitimate and useful. Just as businesses want to engage with customers, governmental organizations want to develop connections with the people by increasing citizen engagement.
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Empowering Employees Through Social

Marketing

Posted By Marketing on 11/25/15

Investing in company employees is comparable to investing in customers. When employees are happy at work, it comes through in their communication – whether it’s direct, or social. Employees can be a sincere source when sharing content and communicating with potential customers – they just need to be
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Big Pharma and Big Data

Marketing

Posted By Marketing on 11/04/15

Pharmaceutical companies have some hoops to jump through when it comes to social media usage to connect directly to consumers. The US is one of 2 countries in the world that even allow pharmaceutical, direct to consumer advertising (New Zealand is the other).
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Fighting Crime Through Social Media

Marketing

Posted By Marketing on 11/03/15

Law enforcement has adopted the use of social media, listening, and monitoring to help fight and prevent crime. The implementation of social media in criminal investigations has gained traction over the last five years, but not without controversy.
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What it Takes to be a Social Media Analyst

Reinhardt Schumann

Posted By Reinhardt Schumann on 10/19/15

Analysts and data professionals have had a place in business for some time and have seen an increase in their prominence within enterprises for many years. There are, however, specific skills required for social media analysts that set them apart from other data professionals. Successfully mining social data for business insights requires a unique approach and outlook - let us take a look at some of the key skills and mindset that make for successful social media analysts.
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Social Hashtags: #ThisIsNotAGame

Marketing

Posted By Marketing on 10/15/15

Hashtags can guide social conversation, regardless of whether the hashtag is created by a company, or created organically by a relevant social audience. When hopping on the bandwagon of a trending hashtag, it’s important to note that context is extremely important – learn what the hashtag represents before exposing your company to a possible catastrophe. When creating an original hashtag, see the tips herein!
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Tapping Into the Heart of the Influencer

Eric Berkowitz

Posted By Eric Berkowitz on 10/14/15

Most everyone today knows the one-to-many, brand-consumer dynamic has undergone a dramatic shift, with consumers now firmly in control of when, where, how, and even if brand engagement will occur. It’s become more and more difficult for brands to control their own message, as consumers who trust each other for advice, opinions, and recommendations have their ear. Smart brands are now turning to trusted, well-connected influencers to keep their audience informed and their messages delivered.
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Meet the Guest Bloggers

Joanna Belbey
Joanna Belbey
Social Media & Compliance Specialist at Actiance, Inc.

Joanna Belbey counsels regulated firms on using social media effectively while complying with industry rules and regulations. As a Social Media and Compliance Specialist for Actiance, Inc., she is both an enthusiastic user of social media (follow her @belbey) and also leads the development and delivery of more than 350 educational compliance programs per year for the Financial Industry Regulatory Authority (FINRA), and is a regulator for the securities industry. She is located in Jersey City, overlooking Manhattan. At the intersection of social media and compliance, Joanna is regularly quoted in industry publications such as Financial Planning,Corporate Compliance Insights, Compliance Week, Wealth Management, ClickZ, On Wall Street, Investment News, ProfNet, Pharmaceutical Compliance Monitor and Healthcare Risk Management. She also speaks and live tweets at industry events.

Todd Wasserman
Todd Wasserman
Freelance Writer & Editor, Former Business Editor at Mashable

Todd Wasserman was Mashable’s Business and Marketing Editor. Todd has been writing professionally for over 20 years. From 1999-2010, he covered the advertising and marketing industry for Brandweek, which promoted him to editor-in-chief in 2007. Prior to that, he wrote for the now-defunct Computer Retail Week and various daily newspapers including the Herald & News in Passaic, N.J., and the Register-Citizen in Torrington, Conn. Todd has freelanced for The New York Times, Business 2.0, The Hollywood Reporter and Inc, among other publications. He has also appeared on CNN, NPR, Fox Business and BBC America. In his down time, he enjoys playing racquetball and Scrabble, though not at the same time.

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Does your social media strategy feel disjointed? It turns out, the trick isn’t to drown out the onslaught of tweets, pins, and posts — it’s to listen and channel them into more engagement, conversions, reach, and ROI for your brand.

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Social Performance Report: Blue Apron v. HelloFresh

In this Social Performance Report, we’re looking at Blue Apron vs. HelloFresh. Through the Tracx platform, we measured both brands’ social media buzz, and dug deep into their conversations’ content in order to examine how the brands’ social presences are shaping their overall reputation.

Blog

How to Increase Your Brand’s Share of Voice

Marketers looking for ways to expand their brand’s Share of Voice have no shortage of advice - it seems like every social media blog has a post on how to do it. But these pieces typically talk about brands and marketing strategies in the abstract, without walking you through how to apply it in pract