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Build your brand, attract and service customers, and intelligently interact with key audiences.

Actionable social media plans and insights

Knowledge is power

Tracx gives brands the ability to create social media plans and refine them, as well as analyze mass amounts of data from across the social web. This data is then made actionable, enabling users to better understand all aspects of their business - from customers, to competitors to influencers. Through these insights, Tracx empowers smarter, timelier, more effective and contextually relevant engagements that drive meaningful business results.

Find, target and leverage your influencers

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Know who your influencers are

Stitch together an individual's social media profiles to understand their true sphere of influence.

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Influence Circle
Know why they have influence

Put the whole profile in perspective with metrics such as volume, reach, and impact to get the most out of each investment.

Locate Your Audience

Tracx Heatmap

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Hotspot Identification
Hotspot Identification

Better measure and target your campaigns and initiatives by viewing hotspots of social media activity geographically.

Hyper Local Targeting
Hyper Local Targeting

Get granular at the post and street levels for deeper engagement with your target audience.

Understand the entire conversation beyond just mentions - both text and visuals.

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Follow the updates

Monitor the life cycle of all social conversations including the sentiments expressed, rate of interactions and demographics.

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Real-time analysis

Optimize response rate throughout our social platforms with a real-time breakdown of positive and negative conversations circulating your brand.

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Text and visual listening

View and understand the entire conversation that has been driven by both text, and visual mentions(s) of your brand and directly share, engage and/or publish with ease.

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Up Next: Engagement

Put your insights to work to enable smart interactions that enhance customer relationships and establish new ones. Tracx's contextually-driven social engagement engine takes the guesswork out of engagement.

Go To Engagement

Benefit from our award-winning approach

Tie50 Top Start-Up
Digiday Signal Awards: Finalist in Social Marketing Management Solutions category
AlwaysOn Top 100 to Watch
Forbes Top 100 Analytics Firm
The Stevie Awards: Gold for New Product or Service of the Year, Software, Social Business Solutions
DMA Innovation Award
Best in Biz Awards - Gold winner, Best New Version of the Year
Deloitte Technology Fast 500
CRN's Coolest Cloud Software Vendors 2016
DMNews Marketing & Tech Innovation Awards
Best in Biz International Awards 2015 - Silver Winner, Best New Version of the Year
Best in Biz International Awards 2015 – Bronze Winner, Most Innovative Product of the Year for Enterprises
2016 Best of Manhattan – Social Business Cloud
TrustRadius 2016 Top Rated for Social Media Analytics
AlwaysOn OnMedia 2016 Top 100 Winner
B2B Marketer Awards 2016 Finalist

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See how Tracx's social media machine can save you time and get you to the insights faster.