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  • Stay on top of social media trends and insights for your enterprise solution.

    Meet the Guest Bloggers

    Joanna Belbey
    Joanna Belbey
    Social Media & Compliance Specialist at Actiance, Inc.

    Joanna Belbey counsels regulated firms on using social media effectively while complying with industry rules and regulations. As a Social Media and Compliance Specialist for Actiance, Inc., she is both an enthusiastic user of social media (follow her @belbey) and also leads the development and delivery of more than 350 educational compliance programs per year for the Financial Industry Regulatory Authority (FINRA), and is a regulator for the securities industry. She is located in Jersey City, overlooking Manhattan. At the intersection of social media and compliance, Joanna is regularly quoted in industry publications such as Financial Planning,Corporate Compliance Insights, Compliance Week, Wealth Management, ClickZ, On Wall Street, Investment News, ProfNet, Pharmaceutical Compliance Monitor and Healthcare Risk Management. She also speaks and live tweets at industry events.

    Todd Wasserman
    Todd Wasserman
    Freelance Writer & Editor, Former Business Editor at Mashable

    Todd Wasserman was Mashable’s Business and Marketing Editor. Todd has been writing professionally for over 20 years. From 1999-2010, he covered the advertising and marketing industry for Brandweek, which promoted him to editor-in-chief in 2007. Prior to that, he wrote for the now-defunct Computer Retail Week and various daily newspapers including the Herald & News in Passaic, N.J., and the Register-Citizen in Torrington, Conn. Todd has freelanced for The New York Times, Business 2.0, The Hollywood Reporter and Inc, among other publications. He has also appeared on CNN, NPR, Fox Business and BBC America. In his down time, he enjoys playing racquetball and Scrabble, though not at the same time.

    Tying Social Data to Business Outcomes

    Marketing

    Posted By Marketing

    In 2016, enterprises will see the value of integrating social data to other first party data sources in order to measure and predict business outcomes such as who, where and how to best target prospective buyers, and how a customer is likely to behave or engage with a brand.
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    Stay on top of social media trends and insights for your enterprise solution.

    Is Predictive Marketing A True Crystal Ball?

    Marketing

    Posted By Marketing

    Utilizing a company’s marketing software and CRM data to help foresee possible consumer behavior is still a relatively new concept. Not all businesses have invested in the necessary platforms needed to garner predictions, but if the development continues we will likely see it turn from a hot trend t
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    Stay on top of social media trends and insights for your enterprise solution.

    More resources

    Webinar

    The ROI of Influencer Marketing

    During this webinar, Eric Berkowitz of Tracx and Kathleen Hessert of Sports Media Challenge discuss how if executed properly, influencer marketing can communicate a brand’s messaging directly to a target audience in an authentic manner. Learn how to find talent that is brand-appropriate and also aspirational, what kind of business goals to set with an influencer program, and how to track and understand metrics to measure a program’s effectiveness.

    Ebook

    The ROI of Influencer Marketing

    Consumers no longer blindly trust advertisements. Instead, they trust influencers whose judgment has a proven track record. Done right, influencer marketing can communicate a brand’s culture directly to a target audience in an authentic manner.

    Blog

    Locate and Target Your Audience on Social Media

    Gaining an understanding of what people are saying and doing on social media based on geographical location can help to better target messaging, develop products and services, increase engagement and most of all – get to know the people behind the accounts.