Reece’s Peanut Butter Tree
Garnering a lot of negative attention for its peanut butter tree’s misshapen appearance, social media was rampant with posts of images of customers’ experiences with the chocolate tree. Users showed less-than-lovely trees that appeared distorted, despite being delicious. Reece’s response was impressive, and on point.
Smart Car’s Infographic Response
The clever, witty infographic that Smart Car posted in response to a joke on Twitter was the perfect retort – sarcastic, yet not offensive.
Snickers Gets Persnickety
After JC Penny tweeted what seemed like an odd post with strange misspellings and no clear direction, Snickers jumped at the chance to tell the retail giant “you’re not yourself when you’re hungry. Have a Snickers.” The tweet had a real point, however: to let users know they sell mittens. They had created the tweet on purpose, letting the public know that not only did it support Team USA, they can help customers keep warm.
UK-based Sainsbury’s has proven it has a sense of humor. When responding to a customer complaint where he used a fish pun, they responded with the same jolly tone. Nicely done…
Brands that have not relied on organic reach in Facebook and Instagram will not likely see any changes this year. Those who do will need to take a serious look at other options.