Instagram is the third-largest social media network by monthly active users, yet only 55% of marketers are using Instagram for business. What?!
Back when Facebook paid $1 billion for the photo-sharing app, many questioned the wisdom of Mark Zuckerberg’s decision. Five years later, Instagram is now worth between $25 and $50 billion, depending on who you ask. With 600 million monthly active users and an exploding ad network, Instagram should be on every marketer’s radar.
Furthermore, brands do exceedingly well on Instagram, experiencing the highest engagement per post of any social media network. A full 53% of Instagram users follow brands on the platform, and they’re more likely than users of other networks to use Instagram to research brands and products. No wonder the platform is a favorite for the beauty, fashion, and travel industries.
Whether you’re in need of Instagram 101 or you’re an Instagram master, there’s always room to learn about this ever-evolving platform. Luckily, our friends over at Website Builder have you covered. They put together the below infographic and packed it with 139 unique facts about everyone’s favorite photo-sharing app.
Consider this Instagram 101 — read on to discover the 139 tips, tricks, and stats you need to know: