Owned, earned, and paid social media have been talked about for quite some time, but never have they been more critical to social media marketers’ success than today. But why?
Because organic and owned social media performance is at an all time low, and marketers are getting uber focused on paid social media. Don’t believe me? Here are the cold hard facts:
- Only .1% of content gets shared on social (source)
- Branded (owned) Facebook posts only reach 2-6% of followers (source)
- 185% growth in social advertising in past 3 years (source)
So owned social content isn’t reaching your target audience, and paid social is all the rage, what about earned social? Earned media is the lynchpin between owned and paid and it’s where all the golden insights are hiding!
The real magic happens when all three work together—what we call The Social Trifecta™. And social media marketers need to be constantly listening [across all 3] and optimizing efforts at the intersections of owned, earned, and paid to get their content seen, expand reach, and survive in the social jungle.
Here’s how you can use the Social Trifecta to amplify your social media marketing efforts:
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