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Q+A: Adi Kleiman, VP of Products, on Tracx’s Smart Publishing Release

Social Media Management, Social Media Marketing, Social Media Strategy

The following is a Q+A held with Adi Kleiman, VP of Products at Tracx.

CAN YOU GIVE US SOME BACKGROUND ON YOUR EXPERIENCE IN THE SOCIAL MEDIA INDUSTRY? 

I started my enterprise social media career at SAP, helping build its first professional community network, and bringing social into the enterprise. This was back when Facebook had just started and the idea of social communities driving business decisions, innovation and collaboration was very new.

 

HOW LONG HAVE YOU BEEN WITH TRACX?

I’ve been with Tracx for about 3 years now.

WHAT HAS MADE YOU STAY WITH TRACX OVER THE PAST 3 YEARS? 

That’s a very easy answer. The cutting edge technology and innovation, and the warmth and curiosity of the amazing team here.

HOW HAVE YOU SEEN THE TRACX SOCIAL BUSINESS MANAGEMENT PLATFORM EVOLVE OVER THE PAST 3 YEARS? 

The changes and evolvement of the platform have been amazing to see first hand. We’ve grown the number of modules and use cases that we cover, we’ve optimized our UX for enterprise clients, and we’ve added crucial collaboration capabilities to support the central place that social is taking in the core of today’s enterprises. Plus, we understand that social is a cross enterprise need, and we’ve been expanding to the mobile world and command center solutions.

HOW DO THE RECENT UPDATES TO THE TRACX SOCIAL BUSINESS MANAGEMENT PLATFORM CHANGE THE WAY THAT ENTERPRISES AND BRANDS VIEW SOCIAL DATA? 

Social media is at the core of everything that enterprises and brands do today – from marketing, to customer care, to new product launches, crisis management, product ideation, and hiring. With the recent updates to the Tracx platform, which includes Smart Publishing, making the best decisions possible in real-time, and driving engagement from actionable insights has never been easier. The understanding that social is right here, right now, and that it usually feeds other sources of data as it is the first channel for immediate feedback, puts our clients at the front lines of their organizations. With the recent updates, they can making smarter decisions and translate these into actions such as publishing and engaging with their consumers. 

WHAT WOULD YOU SAY ARE THE MAIN KEY DIFFERENTIATORS WHEN LOOKING AT TRACX VERSUS OTHER SOCIAL MEDIA MANAGEMENT SYSTEMS CURRENTLY ON THE MARKET? 

Without a doubt our level of innovative analytics, done over huge amounts of data (big social, right?) in real time, and the ability to immediately translate that into action, within the relevant context or use case of the user.

WHAT DOES THE FUTURE HOLD FOR TRACX?

Tracx will continue to be the leading integrated social business management system that it is today. Our unified approach has proven itself and we will invest in it even further – bringing more innovation to smart insights that lead to immediate actions.

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