At Tracx, we define an influencer as a person or group of people who possesses greater than average potential to influence due to attributes such as frequency of communication, personal persuasiveness, or size of and centrality to a social network, among other traits. Over the past decade, more and more enterprises have recognized the lucrative potential of reaching out and developing relationships with influencers. But first, you must identify these influencers. Using Tracx, you gain unparalleled influencer identification and management.
In our whitepaper 5 Influencer Insights That Matter we outline the 5 key insights that comprise an efficient and powerful influencer. In this post, we’ll discuss the importance of relevance.
Relevance is determined by how closely the posts of an influencer match your brand’s strategic keywords. To start, you’ll need to create a solid list of search terms and enlist a reliable software platform such as Tracx to help you identify and rank influencers. Influencer marketing is most beneficial as a symbiotic relationship, so going through this process is not just important for your own sake, but also for the sake of your influencer’s appreciation of a good fit. Provide a positive experience for you influencer, and you’ll be more likely to have a positive experience for your program.
Here are the top reasons for influencers to work with brands according to Technorati Media’s 2013 Digital Influence Report:
To learn more about influencer marketing and the other four remaining influencer insights that matter, download our whitepaper below.
For teams using social media dashboards, like those in Tracx, making sure everyone who uses these tools understands these changes should be a top priority.
Brands that have not relied on organic reach in Facebook and Instagram will not likely see any changes this year. Those who do will need to take a serious look at other options.