There are 2.8 billion people on social media.
2.8. Billion. People. For a little perspective on how huge that number is, 2.8 billion is the total population of earth circa 1955.
You might think with this many people using social media, reaching your target audience would be like hitting the broad side of a barn. You’d be wrong.
While there are a lot of people using social media, they’re not all using the same sites — or even using different sites the same way. With the proliferation of social media networks over the years (and the ever-growing list of failed networks), how can marketers know for sure which sites are worth our valuable time and effort?
Don’t worry — we’ve done the legwork for you. We pulled the key social media demographics and usage characteristics of today’s biggest and baddest social media networks and packaged it into the handy infographic below.
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