You’re scrolling through your personal Facebook and Instagram feeds and what do you see? Chances are, it’s filled with your friend’s friends, family, pets, and favorite celebrities.
In the competitive world of social advertising, you’re not just competing with other brands for attention; you’re competing with people’s friends, family, pets, and favorite celebrities. This is why it has become incredibly important for the look and feel your social ads to be exceptional.
Grabbing attention under these circumstances is no walk in the park, so make sure your ads are intriguing, high-quality, and visually appealing. But that isn’t always as easy as it sounds. Take a look at these social media photography tips to help you create ads that feel organic and your audience will want to engage with.
7 Social Media Photography Tips:
1. Nail Your Overall Concept
The best ads on Facebook and Instagram have a compelling concept. If you’re having trouble with the concepts of your ads and how they tie to your objectives, try coming up with a storyboard and think of what your beginning, middle, and ending should be.
2. Use High Quality Imagery
Whether you’re going with a design, video, or photograph, make sure that imagery resonates with your audience and grabs their attention. You could try photographs of your audience’s ideal lifestyle or a visual representation of the offer you’re showcasing.
3. Make Your Branding Subtle
You’re spending money to get exposure for your business, so you’ll want to make sure your ads’ branding is consistent. But, it’s also important that your branding doesn’t overshadow your message. You can ensure your brand is still recognizable with small or subtle logos or brand colors.
4. Run Tests to Avoid Ad Fatigue
For the best performance, try updating your ad creative every one to two weeks. If everyone in your target audience has already seen your ad multiple times, this gets expensive from a logistical standpoint, and it can negatively affect the way your audience perceives your brand.
5. Details Matter (really)
A well-crafted ad is thought out in every detail, from the headline to the imagery to the URL structure. Ads, specifically Instagram ads, perform best when the shot or layout is interesting, organized, and artistic. The details are what ultimately build trust and draw people in.
6. Lighting is Key
We all have that one friend who is just really good at Instagram and we all have that one friend who is really bad at Instagram. Chances are, the really good one uses lighting to their advantage. Blurry or grainy photos are a turnoff. The best photographers in the world prefer to use natural light.
7. Learn Photography Composition Rules
There are tricks to taking great-looking pictures. Take some time to learn some best practices, such as how to use the “rule of thirds,” the beauty of symmetry, or the importance of having a focal point.
Now that you’ve learned some of the best social media photography tips, let’s look at some brands who have nailed it.
Target creates unique carousel images that appeal to a wide audience and grab your attention.
Pepsi targets millennials by using photos that they would want to see in their newsfeed.
Do you have any other social media photography tips? Tweet and let us know.