This past January, we published a blog post entitled, “Overcoming The Challenges of Traditional Customer Segmentation With Tracx.” The article outlined the benefits of dividing a large pool of customers into subsets with similar characteristics in order to better tailor brand messaging.
While enterprises have used traditional customer segmentation for years, they have encountered the following challenges:
In our latest whitepaper, “Social Customer Segmentation”, we show you how social media can be leveraged in order to mitigate the problems associated with traditional customer segmentation. Additionally, our whitepaper introduces a detailed methodology organizations can implement for a more informed segmentation.
Ultimately, the results of this process yield intelligent social audience segmentations that move beyond the borders of social media to drive cross-channel and cross-department applications:
Download “Social Customer Segmentation” to learn how social can provide unprecedented insight into your customers.
For teams using social media dashboards, like those in Tracx, making sure everyone who uses these tools understands these changes should be a top priority.
Brands that have not relied on organic reach in Facebook and Instagram will not likely see any changes this year. Those who do will need to take a serious look at other options.