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Social Software Leader Tracx Appoints SaaS Veteran as New CEO

Social Media Marketing

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Cloud software veteran Rick Rudman joins Tracx to lead next level of growth and market leadership for global social business management company

NEW YORK and LONDONAug. 4, 2015 — Tracx Inc., the leading social business management platform, today announced the appointment of Rick Rudman as Chief Executive Officer and Chairman of the Board of Directors. Rudman was most recently Chairman and CEO of then publicly traded Vocus (Nasdaq: VOCS) where he co-founded the company, led it through a successful IPO to become the leader in the public relations market, and finally through a successful sale for close to half a billion dollars. Rudman succeeds Eran Gilad, who along with the team at Tracx, has worked tirelessly to build one of the leading social business platforms used by the world’s largest and most respected brands.

“I couldn’t have found a more exciting time to join Tracx, as we continue to emerge as a true market leader in the large, rapidly growing yet still underserved social media space,” said Rick Rudman, Chairman and CEO of Tracx. “What brought me to Tracx is its innovative technology, unique social business platform, and blue chip customer base. The company continues to be recognized for helping customers harness the power of social media to improve business operations. Tracx is well positioned to emerge as a major player in the enterprise social business space and I’m thrilled to be a part of the journey.”

Since 2009, leading brands such as BMW, ConAgra and Canon have trusted and relied on Tracx for surfacing actionable customer and consumer insights that fuel critical brand, marketing, sales, customer service and product decisions.  Tracx marries its award-winning predictive social analytics capabilities with real-time publishing and engagement, providing a unified solution from which customers can rapidly take action on recommendations and insights. With Tracx, brands now have access to a singular social platform from which to intelligently build and manage their brand, attract new customers, service existing ones, and interact with other key audiences in the social enabled world.

Rick Rudman is a software veteran and was most recently the CEO of cloud-based marketing and PR leader, Vocus, where he was the driving force behind incredible growth from start-up to close to $200M in revenue.  After growing the company to 1,500 employees across the US, Europe and Asia, Rudman oversaw an exit for close to half a billion dollars, which represented a 48% premium to the company. Prior to Vocus, he was a senior executive at Dataway Corporation, a company specializing in the development of mission-critical software systems for clients such as KPMG, Booz-Allen and the U.S. Navy. Rudman also worked as an accountant and served as Sergeant in the U.S. Air Force. In 2003, he was the Greater Washington Ernst & Young Entrepreneur of the Year in the software category, and in 1999, he was selected as the High Technology Council of Maryland’s “Entrepreneur of the Year.” Rudman received a bachelor’s of science in accounting from the University of Maryland and is a Certified Public Accountant.

About Tracx
Tracx is the leading social business management platform empowering enterprises and brands to create, manage, monetize and optimize social interactions throughout the consumer journey. Born smart, our solution analyzes and refines mass amounts of geographic, demographic and psychographic data from across the social web to deliver deep insights into customers, competitors and influencers. It then makes those insights actionable through its contextually-driven Social Recommendation Engine, enabling smarter interactions that deliver meaningful business results. The world’s most respected and leading brands such as BMW, Kraft Foods and Rolex rely on Tracx to identify and target audiences, improve planning, enhance monitoring and effectively engage consumers. Tracx is headquartered in New York City with offices in Tel Aviv and London. For more information, visit www.tracx.com.

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