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The Friday Five for October 23rd, 2015

Social Media Marketing, Social Media Strategy

Following is this week’s Friday Five! – a quick rundown of our favorite social media content that gained traction online over the course of the week. The articles herein are identified using the Tracx social business management platform. They cover everything from social media industry-related content, to unique projects that we feel utilized social data in a powerful way, to pieces that simply piqued our interest or made us think about a given topic differently. So, without further ado, we bring you the Friday Five!

4 Secrets to Better Interactive Social Media Content

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Great social content shapes how prospective customers perceive your business’s brand and starts building loyalty long before these folks ever make a purchase. But if your content is getting buried under poolside selfies and trending new stories, you’re effectively flushing all those social media marketing dollars down the toilet.

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Here’s How to Succeed with Real-Time Content Marketing

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Social media war rooms are a way of centralising operations for content creation and communication while enhancing agility, flexibility, and creativity. If used effectively, marketers can leverage them for real-time marketing during live sports events, nationwide celebrations, and even large-scale campaigns or product launches.

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3 Simple Ways to Speed Up Your Social Media Marketing

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Social media marketing is a time-consuming process no matter what industry you’re in. It’s no longer just a matter of sharing great content; you have to spend time engaging with your followers, monitoring and analyzing your activity and optimizing paid advertising campaigns. It should be a daily effort—but who really has the time to dedicate to social every day? I know I don’t, but I use tools that make my daily efforts reasonable, efficient and successful.

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Bad Online Reviews: The Best Way to Share Your Side of the Story

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Oftentimes sensational stories of upset customers providing bad reviews of businesses online get heavy media coverage, and unfortunately this can cause business owners to dig their heels in further in thinking that online conversations with customers is a bad idea. Let’s take a moment to offer an unconventional view of such scenarios, and touch on how online reviews can be a great way to share your business’ side of the story.

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Bad Selling Fundamentals = Bad Social Selling!

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Social Selling is the “Easy Button” for every sales person’s dreams of making quota. At least if you believe 75% of what’s written about Social Selling, all you have to do is leverage LinkedIn, Facebook, Twitter, Pinterest, or whatever your favorite social selling platform is–and you will be successful in sales. Make connections, have a great profile, comment on articles, build your network, reach out, and engage. Do this and opportunities will come flying on the door! Interestingly, I’m now starting to see some articles from people who leverage social channels very effectively. They are saying this dream of effortless selling is really a lot of baloney.

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