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The Friday Five for October 30th, 2015

Social Media Marketing, Social Media Strategy

Following is this week’s Friday Five! – a quick rundown of our favorite social media content that gained traction online over the course of the week. The articles herein are identified using the Tracx social business management platform. They cover everything from social media industry-related content, to unique projects that we feel utilized social data in a powerful way, to pieces that simply piqued our interest or made us think about a given topic differently. So, without further ado, we bring you the Friday Five!

Snapchat For Marketing?!?!

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Once someone views a message in Snapchat, it is automatically deleted. So how the heck can marketers use Snapchat? Well thanks to its short-shelf-life functionality, Snapchat creates great real-time opportunities. So let’s take a quick look at how you can use Snapchat to grow your brand.

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Reach Equality-Minded Consumers with Thoughtful Advertising

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October 11th marked the 27th anniversary of National Coming Out Day, a day to celebrate coming out as Lesbian, Gay, Bisexual, Transgender or Queer (LGBTQ) or as an ally. Visibility is important to the LGBTQ consumer because they’ve had to hide their identity before coming out, so it is important to acknowledge how your customers identify and show that you support them. According to a Google Consumer Survey from August of 2014, over 45% of millennials are more likely to do repeat business with an LGBTQ-friendly company after seeing an equality-themed ad.

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The Customer May Always Be Right, But Are We Targeting the Right Customer?

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Knowing your audience has never been a more critical element of business success than it is now in the digital era. Digital age customers are educated about purchases and brands to which they are loyal, and they are vocal about these things on social media. This increases both the importance of understanding brand audiences and enables doing so at a previously unheard of speed and scale. There are, however, different levels of “knowing” the customer that impact digital brand marketing, and more specifically, social media strategy. Two of these levels are demographics and psychographics.

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Future of Work: Why Are Millennials So Important Anyway?

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This post shares some research by Jamie Notter around generations, and specifically why we need to care about the changes that Millennials are currently asking for and will be implementing any minute now, as they enter into management positions left behind by retiring Boomers.

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Social Customer Service: The 1-2-3

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As businesses, and as consumers ourselves, we’re used to social media networks being platforms for marketing and advertising. But it’s the use of social media for the purpose of customer service that is becoming the main emerging reason people take to social to talk about brands. In fact 67% of consumers have used a company’s social media site for servicing, compared with 33% for social marketing.

Consumers now seem to prefer “social care” to other forms of customer service and because of this the expectations surrounding customer service on social media have become high. It’s not enough to just have a presence of social media you now need to be a star on social media.

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