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The #FridayFive for May 23rd

Social Media Marketing, Social Media Strategy

Happy Friday everyone! Today we continue the tradition of the #FridayFive here at Tracx. Each Friday, we’ll provide a quick rundown of our favorite content that gathered significant traction on social throughout the week. These trends are identified using the Community Dashboard in the Tracx Social Enterprise Platform.

Using Tracx technology, this dashboard collects trending content to present a complete and holistic view of what’s popular across the social web, in real-time. This information is invaluable for people and enterprises that want to produce content that is highly relevant, and who also want to weigh in on the most current topics possible. While the #FridayFive will always consist of content that yielded significant attention in the social media world, these lists are comprised of the trends that grabbed OUR attention the most. They might be informative, controversial, or comical.


It’s no secret that Starbucks has created a loyal and passionate following amongst its patrons. I moved to NYC fairly recently, and must admit that I was blown away by how often I would bump into the green and white siren when I first got here. It seems like no matter where you are in New York, you are always within a 3-block radius of the java juggernaut. Accordingly, Starbucks customers frequently use social media as a platform to express their love for their favorite coffee shop, and this week “Starbucks” trended heavily on Twitter.

Starbucks #FridayFive @tracx

Starbucks #FridayFive @tracx


eBay has been hacked! The online merchandise site is urging its customers to change their passwords after hackers managed to access one the company’s databases containing such information as names, encrypted passwords, email addresses, physical addresses, phone numbers, and DOBs. Thankfully, eBay has come out and announced that there is “no evidence of any unauthorized access to financial or credit card information, which is stored separately in encrypted formats.” Regardless, twitter users turned to social to vent frustrations and spread the word of the massive security breach.

ebay #FridayFive @tracxebay #FridayFive @tracx

ebay #FridayFive @tracx



This is just awesome. As a recent college graduate and a HUGE “It’s Always Sunny in Philadelphia” fan, I completely understand why this video of Charlie Day giving a commencement speech at his alma mater went viral on YouTube this week. In classic Charlie fashion, the speech is delivered with the perfect balance of comical confidence and self-degrading jabs at himself, while at the same time it provides some really tangible yet inspiring advice.


“#twisdom” has been trending on twitter for a couple weeks now. Basically, people use the hashtag to mark pieces of content containing advice. Some posts are serious, providing philosophical insights into how to deal with commonplace problems, but in the true nature of social media, many users have taken #twisdom and have run with it. This can partially be attributed to Daniel Tosh, host of Tosh.0 on Comedy Central who tweeted this last week:

twisdom #FridayFive @tracx

Here are some tweets that we got a kick out of:

twisdom #FridayFive @tracx

twisdom #FridayFive @tracx

Even political advocacy groups jumped on the #twisdom bandwagon:

twisdom #FridayFive @tracx


ewokalypse #FridayFive @tracx

Five Seconds of Summer (5SOS, for the hip among us) temporarily changed their name this week to “Five Seconds of Ewok.” The band changed their Twitter profiles to include “wok” and altered the band’s Twitter name to “Ewok Village’” causing a phenomenon spreading from Australia to the United Kingdom to the United States that has become known as the “EWOKALYPSE”… The audience was predictably primarily young females. The ewokalypse is already prompting “remember when…” nostalgic messages.

ewokalypse #FridayFive @tracx

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