As a full-service digital agency, Attention approaches brand marketing, advertising and PR through the lens of social media. While other agencies talk about the impact of social media, Attention demonstrates the value of social campaigns and channels by using social data and original analytics methodologies.
Despite working with multiple listening platforms, Attention lacked the ability needed to monitor clients’ presence in social media and provide meaningful measures of the successes and impact of social programs. In addition to measuring performance, they were also seeking a platform that would allow them to mine social data to produce actionable business insights.
After thorough review of social media platforms, Attention found that Tracx provided the essential core functionalities they were looking; social media monitoring, engagement, and influencer identification. Attention uses Tracx daily to understand client performance, identify social trends, respond to customer service issues, and manage communities. In addition, they use Tracx data as input for extensive brand equity studies and customer segmentation.
Tracx has helped Attention improve brand performance and customer acquisition for their clients. Regular analysis of social media trends allows them to curate and enhance branded conversations that are relevant to consumers. Through its Google Analytics integration, Tracx enables Attention to track social media content that’s driving engagement so they can increase customer conversions on their clients’ web sites.
The depth of reporting that Tracx provides has been integral in helping Attention’s clients use social media data to shape not just their social media strategy, but their entire business.