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Ebooks

Ebook

A Marketer’s Guide to 2017 Social Media Demographics

Don’t miss your chance to connect with your audience on the networks they favor. In this ebook, we’ll help you understand where your “social tribes” may be hiding by providing a detailed analysis of the eight most popular networks based on the latest social media demographics and usage statistics.

Ebook

The Ultimate Guide to Facebook and Instagram Advertising Strategy

Not only are Facebook and Instagram both incredibly popular and highly visual — they’re also both increasingly becoming pay-to-play networks. Many of today's modern businesses are built on Facebook's 2.8 billion users, so mastering your social advertising strategy is crucial to staying competitive.

Ebook

The ROI of Influencer Marketing

Consumers no longer blindly trust advertisements. Instead, they trust influencers whose judgment has a proven track record. Done right, influencer marketing can communicate a brand’s culture directly to a target audience in an authentic manner.

Ebook

2015, The Year in Social: A Look Book

The year 2015 was rife with social media trends, blunders, successes and most of all – lessons. There is much to learn from each of the entries in this Look Book. They've paved the way for better direction in social media by showing what works and what needs a new strategy.

Ebook

The Power of Crowds

Much can be gained from the use of crowds - from crisis management to product feedback and innovation. Accordingly, businesses are decentralizing in-house research and labor in favor of the opinion and work of the masses.

Ebook

How to Uncover New Opportunities Using Social Data

As the use of social media for business continues to proliferate, more and more social data is also being created. Businesses that don’t take advantage of this invaluable resource of data will fall behind their competitors that are capitalizing more efficiently. Social data can benefit many departme

Ebook

Breaking Social out of its Silo

Due to the nature of large businesses and their structured departments, social data sits in a silo, limiting its potential to inform critical marketing and business decisions. This ebook provides insights into how large businesses can bring social intelligence to all necessary departments.

Ebook

Which Metrics Matter

Social channels are more important than ever for brands, but too often their success is measured in terms of shares and likes—metrics that appear useful on the surface, but fail to get at the real impact of a campaign. That’s why astute brands are turning to richer social intelligence to get a clear

Ebook

Guide to Smarter Social Engagement

The Guide to Smarter Social Engagement provides a thorough understanding on the crucial steps to engaging intelligently with your social audience. Learn about audience types, best practices for communication and tactics to avoid.

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Webinar

Does your social media strategy feel disjointed? It turns out, the trick isn’t to drown out the onslaught of tweets, pins, and posts — it’s to listen and channel them into more engagement, conversions, reach, and ROI for your brand.

Whitepaper

Social Performance Report: Blue Apron v. HelloFresh

In this Social Performance Report, we’re looking at Blue Apron vs. HelloFresh. Through the Tracx platform, we measured both brands’ social media buzz, and dug deep into their conversations’ content in order to examine how the brands’ social presences are shaping their overall reputation.