Learn how to leverage the power of crowds via social media.
Crowdsourcing has been around for many years, and has also evolved along with technology. Businesses have built specific online platforms for the practice, and crowdsourcing has deeply impacted research and development. So much can be leveraged by the use of crowds, from crisis management to product feedback and innovation; corporations benefit highly from this type of research and outsourcing. Businesses are decentralizing in-house research and labor in favor of the opinion and work of the masses. This eBook explains how to leverage the power of crowds via social media.