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Turning Social Data into Actionable Intelligence



Socially savvy brands are becoming more data-driven, and have come to realize that adding social data to other data sets leads to more accurate decision-making. These brands realize that social data helps discover inefficiencies and expose new opportunities that are drawn from contextual, online conversations about products and the brand. They see the value of integrating social data into other first-party data sources, and how it helps to measure and predict business outcomes. This ebook will inform you about specific actions and goals that social data can reveal and help you reach, as well as provide you with real-life examples of big name brands that have adopted the practice. 

Key Takeaways:

  • What social data insights can provide for your business
  • Discover the gathering of social data that leads to action
  • Learn which actions to take with social data intelligence


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