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eBook: Which Metrics Matter

Learn about the most important social metrics that should definitely be in your measurement plan.


Social channels are more important than ever for brands, but too often their success is measured in terms of shares and likes—metrics that appear useful on the surface, but fail to get at the real impact of a campaign. That’s why astute brands are turning to richer social intelligence to get a clearer picture of performance and engagement. Learn how; download the eBook for a deeper look into what they’re measuring. 

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