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2017 State of Social: Top Network Demographics

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The Social Trifecta: Owned, Earned, and Paid Social Media

2017 has seen dramatic drops in organic and owned social media performance and heightened emphasis on cracking the paid social media code. But you can't make the most of your paid efforts without first understanding how owned, earned, and paid all work together to drive stronger engagement.


Social Media & #Election2016

Did social media predict the outcome of #Election2016? See how Tracx heard what no one else heard -- and how you can use deep social listening to gain a competitive edge.