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How to Capitalize on Market Trends via Social Media

An Analysis of the Rise of Sriracha Flavoring

Learn how to harness social media data in order to gain insight into market trends.


Due to the competitive nature of today’s business landscape, it’s important to stay on top of what your competitors are up to and how the market you play in is shaping up. Social media holds the key to unprecedented amounts of consumer and competitor data, which if leveraged properly can inform your business as to how you can best provide your audience with what they want. This report provides insights into how businesses can use social intelligence to shape how they should be approaching their market.

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