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How to Measure Customer Opinion via Social Media

An Analysis of the Banking Industry

Learn how to harness social media data in order to gain insight into customer opinion.


Banks are taking to social media in order to connect with diverse audiences through supporting charitable and memorial causes, spreading awareness of promotions and services that they offer, sharing company updates, and providing real-time customer support. This report provides insights into how businesses can use social intelligence to learn exactly how customers and prospects are reacting to the implementation of business strategies across departments.

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