Download our webinar with special guest Larry Kim as we explore the ad algorithms of Twitter, Facebook, and Instagram and how to best exploit them for fun and profit.
Owned, earned, and paid social media all combine to create a full picture of your brand’s social media presence. If you’re missing visibility into any one of these three, then you’re making business decisions based on only a portion of the information.
Learn the most up-to-date social media audience demographics, how to create your ideal social media mix, and when to adopt or ignore new networks.
Learn which social media marketing tactics won over holiday shoppers, what 2016 trends mean for 2017 and the effect of mobile and social holiday e-commerce.
A panel of experts have a no-holds-barred discussion of how B2B CMOs can build A+ social businesses from the top down.
Learn about the frenetic pace of social media, where it's headed, and how to prepare for the trends that lie ahead.
This webinar discusses the challenges of influencer marketing, how data solutions can help, and what metrics to report on to measure your campaigns success.
This social media monitoring discussion explores how Mondelez monitors social media like a boss, and lessons learned from Oreo's new product launch - Oreo Thins.
This webinar addressed how real brands struggle with the challenge of bringing a new product to market with previously established brand recognition, and how to harness the power of social media to make the expansion a success.
This webinar addressed the challenges and complications of crisis management in the age of social media, and the vital role of deep listening for critical business intelligence. Speakers who have been in the trenches provided real-world insights from major disasters and crises including Katrina, Hur
Social data has gone beyond tracking buzz and monitoring trends. Companies are using social insights to inform product development, campaign content, measure campaign success, engage community members in a more meaningful way, and more. But getting the data organized and working for you isn't as easy. Join Tracx and a guest speaker from Forrester for a webinar on how social insights can move the needle on business objectives across the organization and what you should look for in your next social media management platform.
During the webinar, Reinhardt Schuhmann of Tracx explained how many marketers believe that brand mentions and sentiment analysis are sufficient for successful social listening. However, these marketers are disregarding many other pieces of vital data, and are not getting a well-rounded view of their customers. This webinar dives deep into what marketers should be listening to in order to receive comprehensive views of both their customers and their brand.
In this webinar, panelists from Tracx, Dell, and Intuit discuss how to filter through your sea of social media data to generate actionable insights that will drive your business forward.
During this webinar, Eric Berkowitz of Tracx and Kathleen Hessert of Sports Media Challenge discuss how if executed properly, influencer marketing can communicate a brand’s messaging directly to a target audience in an authentic manner. Learn how to find talent that is brand-appropriate and also aspirational, what kind of business goals to set with an influencer program, and how to track and understand metrics to measure a program’s effectiveness.
Crowdsourcing has deeply impacted research and development, and has led to startling changes within some enterprises that have openly adopted the practice. Soliciting contributions from large crowds has been proven to deliver better results than from experts alone, and has also saved time and money for businesses.
During this presentation, Danielle Gerson of Tracx discusses how social data provides insights into brand health, consumer sentiment, product viability, market segments and more. She also explains how businesses rely on social data to prioritize actions, discover inefficiencies and expose new opportunities.
During this presentation Mike Snead, Senior Director of Enablement at MXM, and Reinhardt Schuhmann, Product Manager for Tracx, reveal the top metrics to monitor for the success of your social campaigns. Learn how social data can enable organizations, brands, marketing teams, and content creators to optimize against business objectives and evolve at the speed of social.
The very nature of social media requires that it crosses boundaries and informs all campaigns, business efforts and customer touchpoints. You must also set up infrastructure within your organization that allows for convenient communication, and you must invest in the right tools and platforms that are flexible enough to move with your prospect and customer initiatives instead of rigidly defining them.
During this presentation, Tracx's Reinhardt Schuhmann addresses best practices for optimizing and integrating social data into your marketing. This data helps fuel a solid social media strategy, with applications in other channels. Implement these tactics to help gain a full view of your customers.
New enterprises often adopt the latest platform for one unique feature that helps them run efficiently. After a while, the tools that promise seamlessness can actually hamper efficiency, and the ability for organizations to scale. How do successful organizations streamline their social management?
Social is critical for scaling enterprises. You can’t scale your business if employees exist in separate silos, disconnected from the entire organization. Achieving true social collaboration requires the right tools, as well as new approaches to management that encourage and nurture positive growth.
Social enterprises know data security is critical to gain consumer trust. But many don’t know how to begin implementing protective practices and software. Can you be a social business with a scalable secure data setup? It's about fostering a culture of data compliance throughout the enterprise.
This webinar addresses how Tracx’s new visual listening capabilities enables users to capture all visual mentions of logos and images relevant to their brand. Earned social media product placement is now directly at your fingertips!
We’ve learned bigger doesn’t always mean better, and we know that the value of data is determined by the quality of analysis. But we can get distracted evaluating unnecessary data points. While simplifying the conclusion, balance is required so as not to distort it.
Influencer management is an integral practice for social enterprises. Organizations must identify and engage with both the influential advocates of their brand, and the brand assassins that could tarnish their reputation. Are you unlocking the potential of your brand's influencers?
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In this Social Performance Report, we’re looking at Blue Apron vs. HelloFresh. Through the Tracx platform, we measured both brands’ social media buzz, and dug deep into their conversations’ content in order to examine how the brands’ social presences are shaping their overall reputation.
Marketers looking for ways to expand their brand’s Share of Voice have no shortage of advice - it seems like every social media blog has a post on how to do it. But these pieces typically talk about brands and marketing strategies in the abstract, without walking you through how to apply it in pract