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How to Optimize, Leverage & Integrate Social Data into Your Marketing

During this presentation, Reinhardt Schuhmann of Tracx address best practices for how to optimize and integrate social data into your marketing. This data helps to build and fuel a solid social media strategy, but can and should also be applied to other channels. In addition, it should be implemented to help gain a 360-degree view of your customers. Proper social business management platforms capture what consumers are truly saying about your brand, competitors or ecosystem.

In this webinar, learn from our experts:

  • What types of social data exists, and how to leverage this data
  • How to incorporate social data into omni-channel marketing
  • The methodology and benefits of social customer segmentation

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