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Capture The Full Conversation

Webinar Recording


During the webinar, Reinhardt Schuhmann of Tracx explained how many marketers believe that brand mentions and sentiment analysis are sufficient for successful social listening.  However, these marketers are disregarding many other pieces of vital data, and are not getting a well-rounded view of their customers. This webinar dives deep into what marketers should be listening to in order to receive comprehensive views of both their customers and their brand.

During this webinar, you will learn:

  • Why capturing the full conversation increases the pool of data for analysis
  • How deep listening creates new possibilities for demographic and competitive analysis
  • How the full conversation reveals new insights to inform better decision-making