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Whitepaper

Social Performance Report: Blue Apron v. HelloFresh

In this Social Performance Report, we’re looking at Blue Apron vs. HelloFresh. Through the Tracx platform, we measured both brands’ social media buzz, and dug deep into their conversations’ content in order to examine how the brands’ social presences are shaping their overall reputation.

Whitepaper

The Evolution of Influencer Marketing

The Evolution of Influencer Marketing investigates how consumer influence has changed in recent years due to the increased use of social media, as well as a breakdown of the five influencer attributes that matter most to today's audiences. It's time to leverage your influencers for the greater good.

Whitepaper

Social Listening Tools: A Buyer’s Guide

Our Buyer's Guide provides an overview of the challenges experienced while using a first-generation Social Media Management Platform, and how to overcome these obstacles with the right Social Media Business Platform. It's time to integrate social strategy into all aspects of your business.

Whitepaper

Obamacare: Through the Social Lens

Obamacare: Through The Social Lens provides a deep analysis around the political conversation of Obamacare (Affordable Care Act) through the lens of Social Media - including milestones, key conversation drivers, and influencers....

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Webinar

Does your social media strategy feel disjointed? It turns out, the trick isn’t to drown out the onslaught of tweets, pins, and posts — it’s to listen and channel them into more engagement, conversions, reach, and ROI for your brand.

Whitepaper

Social Performance Report: Blue Apron v. HelloFresh

In this Social Performance Report, we’re looking at Blue Apron vs. HelloFresh. Through the Tracx platform, we measured both brands’ social media buzz, and dug deep into their conversations’ content in order to examine how the brands’ social presences are shaping their overall reputation.

Blog

How to Increase Your Brand’s Share of Voice

Marketers looking for ways to expand their brand’s Share of Voice have no shortage of advice - it seems like every social media blog has a post on how to do it. But these pieces typically talk about brands and marketing strategies in the abstract, without walking you through how to apply it in pract