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Whitepaper

The Evolution of Influencer Marketing

The Evolution of Influencer Marketing investigates how consumer influence has changed in recent years due to the increased use of social media, as well as a breakdown of the five influencer attributes that matter most to today's audiences. It's time to leverage your influencers for the greater good.

Whitepaper

Social Listening Tools: A Buyer’s Guide

Our Buyer's Guide provides an overview of the challenges experienced while using a first-generation Social Media Management Platform, and how to overcome these obstacles with the right Social Media Business Platform. It's time to integrate social strategy into all aspects of your business.

Whitepaper

Obamacare: Through the Social Lens

Obamacare: Through The Social Lens provides a deep analysis around the political conversation of Obamacare (Affordable Care Act) through the lens of Social Media - including milestones, key conversation drivers, and influencers....

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Ebook

A Marketer’s Guide to 2017 Social Media Demographics

Don’t miss your chance to connect with your audience on the networks they favor. In this ebook, we’ll help you understand where your “social tribes” may be hiding by providing a detailed analysis of the eight most popular networks based on the latest social media demographics and usage statistics.