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Free Whitepaper: Social Customer Segmentation

Social media holds the key to unprecedented Customer Segmentation.

Learn the methodology and benefits of using social data for a deeper understanding of your customers and how to segment them.

Tracx-Whitepaper-Social-Customer-Segmentation_overcoming-the-limits-of-traditional-customer-segmentation

Social Media overcomes the limits of Traditional Segmentation by providing:

  • Deeper Insights:¬†Unsolicited consumer opinions and thoughts paint a deeper, more complete picture of interests and what draws segments together and to the brand.
  • Accelerated Results:¬†Textual content analysis as the entry point to defining groups exposes strategic content and marketing insights.
  • Greater Sampling:¬†Large sample sizes ensure that customer groups have a robust presence within the brand’s overall audience.

 

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