Learn the methodology and benefits of using social data for a deeper understanding of your customers and how to segment them.
Social Media overcomes the limits of Traditional Segmentation by providing:
- Deeper Insights: Unsolicited consumer opinions and thoughts paint a deeper, more complete picture of interests and what draws segments together and to the brand.
- Accelerated Results: Textual content analysis as the entry point to defining groups exposes strategic content and marketing insights.
- Greater Sampling: Large sample sizes ensure that customer groups have a robust presence within the brand’s overall audience.
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