With Tracx, clients are able to discover new opportunities and better understand all aspects of their business - from customers, to competitors and influencers. The system refines and analyzes mass amounts of data from across the social web, then makes that data actionable.
Put your insights to work to enable smart interactions that enhance customer relationships and establish new ones. Tracx’s contextually-driven social engagement engine takes the guesswork out of engagement.
Actionable insights from across the social web and the customer journey
Innovation leaders in technology and big data analytics
Open platform integrates with your data and workflow
Who we work with
The world's leading companies use Tracx to manage their social businesses and optimize interactions throughout the consumer journey.
Brands and Agencies
Both enterprises and agencies reap the benefits of Tracx’s social business cloud daily.
Bronwyn van RensburgHead of Digital, Digital Republic
“Tracx brings insights into publishing, so that no matter where I am in Tracx, I can take immediate action without leaving my workflow. Now, I have access to smart recommendations that pinpoint the best times for me to publish. This is powerful and as close as it gets to 1-to-1 social marketing — I’ve evaluated other enterprise social media management providers and no one else can do this.”
Felix BillsonGroup Social Media Manager, Belron
“We knew there was valuable insight to be gained from the global social landscape that we operate in, but we previously had no ability to scale and leverage this intelligence into tangible strategic actions at a local level. Our customer care teams now have one robust platform to conduct their customer engagement and perform thorough campaign analysis. With the global insights we get from Tracx’s analytics and reporting capabilities, we can better promote collaboration, present a unified brand message, and share best practices across the group.”
The very nature of social media requires that it crosses boundaries and informs all campaigns, business efforts and customer touchpoints. You must also set up infrastructure within your organization that allows for convenient communication, and you must invest in the right tools and platforms that are flexible enough to move with your prospect and customer initiatives instead of rigidly defining them.
There’s no denying that social media holds limitless opportunities for all businesses. More companies fail to take social seriously because of the inability to tie ROI to social efforts. This eBook provides a step-by-step guide for defining and measuring social ROI for your business.
While one survey isn’t necessarily definitive, common sense dictates that Amazon will have an advantage over Google, Facebook, Twitter and Pinterest when consumers consider reaching into their wallets, at least in 2015.