tracx is a NYC-based company with a SaaS platform for sophisticated brand marketers who want to do more than monitor their social media presence, but actually manage it. The company provides an end-to-end solution that indexes the entire social web and delivers the most relevant, high impact audiences and conversations by capturing a 360 degree view of activity around a brand. The platform allows marketers to sift through streams of social media data and drill down to provide geographic, demographic, and psychographic insights and to monitor performance against competitors while planning, monitoring, engaging, and measuring influencers all in one place. The company was founded by Ofer Fort, Noam Singer, Niv Singer, Yaniv Ben-Arie and Asaf Shtekler.
Investors include Jeff Bussgang, Flybridge Capital, Joe Apprendi, Revel Partners, and Charlie Federman, Crossbar Capital.
tracx is currently active in the following markets: US, Europe, Australia, Brazil, Argentina & Israel.