URL Shortener

Create custom short links and supercharge your marketing

Your customers trust your brand, so why use a link shortener that could jeopardise that relationship? Create, manage, and share short links that match your brand


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Trusted by over 2000 businesses worldwide

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Link shortener

The link shortener made for mobile marketing


Keep your brand top-of-mind, online and offline

Strengthen your brand identity with custom short link domains. Create branded links that reflect your brand and strengthen your relationship with customers.

Setting a custom domain for branded short links


Send your customers to the right place, every time

Generate dynamic links that automatically adjust the link destinations in real-time based on pre-set conditions. Never lose a customer again because of a broken link.

A short url campaign for black friday with a landing page showing the active offers and the ended promotion


Track clicks and conversions on your shortened links

Enhanced insights tell you who's clicking your links, where they're clicking from, and more. Know exactly how your marketing is performing - down to the individual link level.

URL shortener dashboard


Connect with more customers than ever before

Make your links more interactive and connect with your offline customers in a whole new way. Turn any short URL into a QR code with just one-click.

link management platform and qr code for short urls

Link management platform

A link management platform built for local businesses

The only URL shortener that is purpose-built for brick-and-mortar businesses and mobile marketing campaigns - with essential support for QR codes, print campaigns, NFC tags, and more.

Omni-channel link management

Turn your long and complex URLs into short links and instantly recognisable QR codes, and share them across all your channels - online and offline. Seamlessly link customer journeys from physical places to digital spaces.

Branded & custom URLs

Create branded short links that are easy to recognise and remember, with custom domains that reflect your brand identity. Bring your own custom domain or subdomain, or let us help you find the perfect one.

Ongoing link monitoring

Monitor link redirects and expiration with ease to ensure that every interaction generates the desired outcome. Avoid costly mistakes with our in-depth link insights and reporting features.

Bulk url shortener

Create, import, and edit bulk lists of URLs in the blink of an eye. Shorten multiple links at once, and manage them all from one centralised location.

Campaign analytics

Track the performance of your links and campaigns with our detailed insights and reporting tools. Create custom reports to show exactly who is clicking your links and where they're coming from.

Team management

Collaborate effectively with your team with our user-friendly interface and granular permissions. Create shared mobile marketing campaigns, assign roles, and track activity to see who is doing what - and when..

Security & privacy

Safeguard your business with our robust security features, including link expiration and password protection. GDPR-ready features give you full control over how your customer data is used and collected.

No coding necessary

Give your tech team a break. Our easy-to-use platform is designed for busy marketers who want to get up and running quickly, and our team is here to support you at every step.

Try a better url shortener

Create custom short links that are 100% on-brand, for your brand

  • TRACX is free forever
  • Upgrade anytime, cancel anytime
  • No coding necessary
  • Get set up in seconds
  • GDPR & CCPA-ready
  • Hosted in EU datacentres


You focus on your business, we take care of the tech

Fully hosted

We take care of link hosting and security so you can focus on building amazing experiences.


All the tools you need to comply with GDPR regulations, including data deletion and user consent forms.

Custom branding

Use your own domain and url path to ensure your links fit seamlessly into your brand experience.

Open Graph

Add custom text, images, icons, and much more with our flexible open graph support. No coding required.

Fast by design

We know that speed matters. That's why we've designed our platform to be fast, reliable, and scalable.

Made for mobile

Choose the only short link maker that is built for mobile-first experiences from the ground up.

Built-in analytics

Track link engagement, clicks, and more with our built-in analytics. See which links are performing well and where you can improve.

Advanced features: Add custom domains, A/B testing, and tracking pixels to take your links to the next level.

Build short links fast

Make your first custom short url in less time than it takes to search 'how to build a short url'

  • TRACX is free forever
  • Upgrade anytime, cancel anytime
  • No coding necessary
  • Get set up in seconds
  • GDPR & CCPA-ready
  • Hosted in EU datacentres

All-in-One Platform

Unlock everything you need to grow your business

Supercharge your marketing and beat the competition with an all-in-one toolkit designed for local businesses


Create forms to capture leads and collect data.


Get feedback from customers and employees.

Landing Pages

Launch stunning landing pages in the blink of an eye.

Link in Bio

Maximise your social reach by adding a link to your bio.

QR Codes

Generate QR codes to connect with your customers.

Short URLs

Make your links shorter, smarter, and more memorable.


Boost your online presence and reputation with reviews.


Collect testimonials and display them on your website.


Turn raw data into meaningful insights at scale.


Got questions?

We're here to support you — if you don't see the answer to your question below, please contact us and we'll be happy to help

What is a short link?

A short link, or short URL, is a normal "long" URL that has be shortened using a URL shortener.

How do short links work?

Short links work by redirecting visitors from the short URL to the original, long URL. The redirect is normally done using a URL shortening service.