Our Story

TRACX was founded in 2020 – right in the middle of the COVID-19 pandemic. Despite this, we’re proud to say that we won our first customers, closed our first round of investment, and grew our small team – 100% remotely!

TRACX was built on the belief that smaller businesses should be able to access to the same valuable insights that their competitors get, without the high costs and resource required.

We designed a simple alternative to the large, complex, and expensive platforms that only serve the large and complex enterprise market.