It certainly wasn't the easiest time to be selling to local businesses! But even though it wasn't exactly ideal timing, we partnered with our first customers and got to work.
When we launched a track & trace solution faster than the UK government, we realised that by combining our tech skills, our passion for design and UX, and our knowledge of customer experience, we could create something truly amazing.
We also knew that there were two things we really wanted to avoid:
- We didn't want to create another review site. We don’t like what we read about how they treat local businesses, and the world doesn’t need another marketplace where companies have to pay to hide bad feedback or fake reviews - however profitable it might be.
- We didn't want to build a platform that was too expensive or too complicated for smaller businesses to use. We want to make affordable and accessible marketing tools that anyone can use it — even if you're just starting out with one location, one employee, and no tech skills.
We looked at all the existing tools out there, but none of them had what we were looking for. We wanted to build something that would help local businesses grow and thrive. So we decided to do it ourselves.
We started by building a platform that allowed businesses to collect feedback from their customers and track progress over time. But we didn't stop there.