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Navigate the social jungle with Tracx.

Tracx is the only social listening tool that captures the full conversation while providing an all-in-one solution.

Tracx: enterprise social media management software.

Featured Ebook: The Ultimate Guide to Facebook and Instagram Advertising Strategy Read More

Featured Infographic: 2017 Social Media Demographics Read More

Featured Webinar: Finding the Winning Formula with Owned, Earned, and Paid Social Media Read More

Featured Guide: Social Media ROI Template (+Guide) Read More

Featured Press Release: Tracx Announces $12.5 Million Growth Equity Funding Round for Continued Product Innovation & Expansion Read More

A powerful, award-winning platform for your social business needs

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With Tracx, clients are able to discover new opportunities and better understand all aspects of their business - from customers, to competitors and influencers. The system refines and analyzes mass amounts of data from across the social web, then makes that data actionable.

Go to Insights

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Put your insights to work to enable smart interactions that enhance customer relationships and establish new ones. Tracx’s contextually-driven social engagement engine takes the guesswork out of engagement.

Go to Engagement

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Optimize campaigns, track ROI, measure your team’s performance and keep an eye on the competition.

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Integrate and apply your social media data and insights into all of your marketing and business initiatives.

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We are unique

Insights from across the social web
Actionable insights from across the social web and the customer journey
Technology and big data analytics
Innovation leaders in technology and big data analytics
Data and workflow
Open platform integrates with your data and workflow

Who we work with

The world's leading companies use Tracx to manage their social businesses and optimize interactions throughout the consumer journey.

Kraft Heinz

Brands and Agencies

Both enterprises and agencies reap the benefits of Tracx’s social business cloud daily.

Want to see more? Icon: CustomersLearn about the Customers we serve

Bronwyn van Rensburg
Bronwyn van Rensburg Head of Digital, Digital Republic

“Tracx brings insights into publishing, so that no matter where I am in Tracx, I can take immediate action without leaving my workflow. Now, I have access to smart recommendations that pinpoint the best times for me to publish. This is powerful and as close as it gets to 1-to-1 social marketing — I’ve evaluated other enterprise social media management providers and no one else can do this.”

Felix Billson
Felix Billson Group Social Media Manager, Belron

“We knew there was valuable insight to be gained from the global social landscape that we operate in, but we previously had no ability to scale and leverage this intelligence into tangible strategic actions at a local level. Our customer care teams now have one robust platform to conduct their customer engagement and perform thorough campaign analysis. With the global insights we get from Tracx’s analytics and reporting capabilities, we can better promote collaboration, present a unified brand message, and share best practices across the group.”

Our latest content

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Does your social media strategy feel disjointed? It turns out, the trick isn’t to drown out the onslaught of tweets, pins, and posts — it’s to listen and channel them into more engagement, conversions, reach, and ROI for your brand.


Social Performance Report: Blue Apron v. HelloFresh

In this Social Performance Report, we’re looking at Blue Apron vs. HelloFresh. Through the Tracx platform, we measured both brands’ social media buzz, and dug deep into their conversations’ content in order to examine how the brands’ social presences are shaping their overall reputation.

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See how Tracx's social media machine can save you time and get you to the insights faster.