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With Tracx, clients are able to discover new opportunities and better understand all aspects of their business - from customers, to competitors and influencers. The system refines and analyzes mass amounts of data from across the social web, then makes that data actionable.Go to Insights
Put your insights to work to enable smart interactions that enhance customer relationships and establish new ones. Tracx’s contextually-driven social engagement engine takes the guesswork out of engagement.Go to Engagement
Optimize campaigns, track ROI, measure your team’s performance and keep an eye on the competition.Go to Measurement
Integrate and apply your social media data and insights into all of your marketing and business initiatives.Go to Ecosystem
The world's leading companies use Tracx to manage their social businesses and optimize interactions throughout the consumer journey.
Both enterprises and agencies reap the benefits of Tracx’s social business cloud daily.
Want to see more? Learn about the Customers we serve
Bronwyn van Rensburg Head of Digital, Digital Republic
“Tracx brings insights into publishing, so that no matter where I am in Tracx, I can take immediate action without leaving my workflow. Now, I have access to smart recommendations that pinpoint the best times for me to publish. This is powerful and as close as it gets to 1-to-1 social marketing — I’ve evaluated other enterprise social media management providers and no one else can do this.”
Felix Billson Group Social Media Manager, Belron
“We knew there was valuable insight to be gained from the global social landscape that we operate in, but we previously had no ability to scale and leverage this intelligence into tangible strategic actions at a local level. Our customer care teams now have one robust platform to conduct their customer engagement and perform thorough campaign analysis. With the global insights we get from Tracx’s analytics and reporting capabilities, we can better promote collaboration, present a unified brand message, and share best practices across the group.”
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In this Social Performance Report, we’re looking at Blue Apron vs. HelloFresh. Through the Tracx platform, we measured both brands’ social media buzz, and dug deep into their conversations’ content in order to examine how the brands’ social presences are shaping their overall reputation.
For teams using social media dashboards, like those in Tracx, making sure everyone who uses these tools understands these changes should be a top priority.
See how Tracx's all-in-one social media management can elevate your social game.