With Tracx, clients are able to discover new opportunities and better understand all aspects of their business - from customers, to competitors and influencers. The system refines and analyzes mass amounts of data from across the social web, then makes that data actionable.
Go to Insights
Put your insights to work to enable smart interactions that enhance customer relationships and establish new ones. Tracx’s contextually-driven social engagement engine takes the guesswork out of engagement.
Go to Engagement
Optimize campaigns, track ROI, measure your team’s performance and keep an eye on the competition.
Go to Measurement
Integrate and apply your social media data and insights into all of your marketing and business initiatives.
Go to Ecosystem
The world's leading companies use Tracx to manage their social businesses and optimize interactions throughout the consumer journey.
Both enterprises and agencies reap the benefits of Tracx’s social business cloud daily.
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Learn about the Customers we serve
Bronwyn van Rensburg Head of Digital, Digital Republic“Tracx brings insights into publishing, so that no matter where I am in Tracx, I can take immediate action without leaving my workflow. Now, I have access to smart recommendations that pinpoint the best times for me to publish. This is powerful and as close as it gets to 1-to-1 social marketing — I’ve evaluated other enterprise social media management providers and no one else can do this.”
Felix Billson Group Social Media Manager, Belron“We knew there was valuable insight to be gained from the global social landscape that we operate in, but we previously had no ability to scale and leverage this intelligence into tangible strategic actions at a local level. Our customer care teams now have one robust platform to conduct their customer engagement and perform thorough campaign analysis. With the global insights we get from Tracx’s analytics and reporting capabilities, we can better promote collaboration, present a unified brand message, and share best practices across the group.”
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This webinar discusses the challenges of influencer marketing, how data solutions can help, and what metrics to report on to measure your campaigns success.
In this eBook, you'll learn about the 5 biggest social media monitoring mistakes and how to fix them. At the end, we featured 17 influencers that divulge their expertise on the matter.
Influencer marketing is probably one of the more difficult realities for larger brands to integrate into their social media strategies. For ...
See how the Tracx social business cloud can benefit your enterprise.
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