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Privacy Policy

Tracx is an enterprise social media management system (a “SMMS”) that empowers brands to manage, monetize, and optimize their business. The technology refines and analyzes masses of data across all social channels, providing deep insights into customer, competitor, and influencer behaviors. It delivers the most relevant, high impact audiences and conversations by capturing a 360-degree view of activity around a brand, product, or ecosystem. With Tracx, businesses obtain geographic, demographic, and psychographic insights to identify and target influencers, improve planning, enhance monitoring, and effectively focus engagement. The Tracx platform is a set of tools that enables companies and organizations to manage and monitor publicly available information on the Internet.

The Tracx platform aggregates and saves a record of public information available about your online social interactions with an organization.

Information collected within our platform is publicly available, Tracx does not circumvent your personal privacy policies through social networks.

If you have questions about our privacy practices or issue a complaint, contact us at:

Tracx – Privacy Compliance
437 5th Avenue, 9th Floor
New York, New York 10016

Tracx Privacy Policies

Notice Concerning Content Shared Online by Children

Tracx does not direct any of its business practices directly or indirectly towards children. We are committed to respecting the privacy of children online and ensuring that Tracx is compliant with the Children’s Online Privacy Protection Act (COPPA). If Tracx learns that the information of a child under the age of 13 is stored within its platform, Tracx will promptly remove all data stored and analysis derived from such data.

Tracx indexing of publicly available information will include information from public websites and profiles that may have in error granted accounts to children under the age of 13. Tracx is not accountable for the verification practices deployed by third party websites or social channels.

How the Tracx Platform Works

Tracx provides tools that allow organizations to manage the publicly available information on Internet users primarily through social media. The use of Tracx by its Customers generally falls into these categories: Analytics, Audience, Engagement, Management, Integration, and Monetization.

Tracx Customers use the platform to perform functions with the system as outlined above. Tracx has provided each of its Customers with suggested guidelines, which fall in line with the Tracx policies that are outlined in this document.

Data indexed by the Tracx platform that’s made available to Tracx customers

Tracx is an enterprise social media management system that lets organizations manage and measure social media content. A monitoring dashboard enables users to track keywords, influencers and competitors. Dashboards can be shared across the organization to improve operational efficiency. The intent of Tracx is that the information that Tracx indexes is publicly available on user profiles and social activity that includes, but is not limited to, the sources outlined below.

The Tracx platform aggregates publicly available content on the Internet. This includes, but is not limited to:

Tracx does not circumvent any of your personal privacy settings on any of the platforms that it indexes content from. The Tracx platform is intended for the use of publicly available information, and Tracx does not bear responsibility for its Customers use of the platform with non-public information.

How Tracx uses your content

Tracx is an enterprise social media management system (SMMS) deployed and used primarily by its Customers who are indexing content using the Tracx platform. Customers agree to abide by the policies of third-party websites, such as Facebook and Twitter, as well as comply with all US, European Union, Swiss and Canadian privacy laws.


The Tracx platform allows its Customers to communicate with Internet users who post content publicly on social networking services and other sites. Tracx customers agree to abide by the policies of third-party websites, such as Facebook and Twitter, as well as comply with all applicable US, European Union, Swiss and Canadian privacy laws.

Private communications between Tracx Customers and Internet users through the platform are maintained in accordance with Tracx Terms of Service.


The Tracx platform allows Customers to monitor Internet users who interact with the Customer through publicly available content.

Example: An online user publicly Tweets about a Company through Twitter. The Tracx platform will track and monitor that Tweet, allowing the Company to respond, communicate, re-Tweet, and track that Tweet. In addition, the Company can utilize Tracx Social Lead platform for Lead Generation purposes and offer the online user an offer, coupon, registration link, or other marketing and sales-oriented communications

Accessing Your Information Used on the Tracx Platform

You have the right, upon written request, to access the publicly available information that Tracx processes. If such content is found, Tracx will provide details about this information and how it is being used. This obligation is only in relation to content that is directly held by Tracx, not in any information that is held by its Customer.

To make a request, please send a letter or an email to Tracx Privacy Compliance. Please include the following information in your request:

Such requests can be sent to or be mailed to:

Tracx – Privacy Compliance
437 5th Avenue, 9th Floor
New York, New York 10016

Tracx’s Mobile Application

Tracx iOS mobile application is for current Tracx Customers only and is available for download and use in the iTunes Store. If you are not a Customer of Tracx, you should un-install the application from your device immediately.

If you are a Tracx Customer, you agree to the contents of this Privacy Policy, Tracx Terms of Use and any other terms and conditions set forth in the agreements that your company has with Tracx.

General Amendments and Updates to Tracx Privacy Policy

This Privacy Policy may be amended from time to time consistent with applicable laws. All updates will be made available through the Tracx website.