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Webinars

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Webinar

Does your social media strategy feel disjointed? It turns out, the trick isn’t to drown out the onslaught of tweets, pins, and posts — it’s to listen and channel them into more engagement, conversions, reach, and ROI for your brand.

Whitepapers

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Whitepaper

Social Performance Report: Blue Apron v. HelloFresh

In this Social Performance Report, we’re looking at Blue Apron vs. HelloFresh. Through the Tracx platform, we measured both brands’ social media buzz, and dug deep into their conversations’ content in order to examine how the brands’ social presences are shaping their overall reputation.

Whitepaper

The Evolution of Influencer Marketing

The Evolution of Influencer Marketing investigates how consumer influence has changed in recent years due to the increased use of social media, as well as a breakdown of the five influencer attributes that matter most to today's audiences. It's time to leverage your influencers for the greater good.

eBooks

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Ebook

A Marketer’s Guide to 2017 Social Media Demographics

Don’t miss your chance to connect with your audience on the networks they favor. In this ebook, we’ll help you understand where your “social tribes” may be hiding by providing a detailed analysis of the eight most popular networks based on the latest social media demographics and usage statistics.

Ebook

The Ultimate Guide to Facebook and Instagram Advertising Strategy

Not only are Facebook and Instagram both incredibly popular and highly visual — they’re also both increasingly becoming pay-to-play networks. Many of today's modern businesses are built on Facebook's 2.8 billion users, so mastering your social advertising strategy is crucial to staying competitive.

Infographics

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Infographic

The Social Trifecta: Owned, Earned, and Paid Social Media

2017 has seen dramatic drops in organic and owned social media performance and heightened emphasis on cracking the paid social media code. But you can't make the most of your paid efforts without first understanding how owned, earned, and paid all work together to drive stronger engagement.

Infographic

Social Media & #Election2016

Did social media predict the outcome of #Election2016? See how Tracx heard what no one else heard -- and how you can use deep social listening to gain a competitive edge.

Case Studies

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Case Study

Hospitality: Biltmore

Biltmore, set on an 8,000 acre property in serene Asheville, North Carolina, was built by George Washington Vanderbilt in 1895 and is now referred to as America’s largest home®. Still family-owned, its mission is preservation through self- sufficiency, innovation, and creative thinking.

Case Study

Non-Profit: World Vision

World Vision is a worldwide community development organization that provides assistance to 100 million people in 96 countries. Committed to the poor, World Vision acts as emergency assistance to those affected by disasters and conflict, as well as long-term transformational development.

Case Study

Retail: Belron

Belron is the world’s largest dedicated vehicle glass repair and replacement company. A truly global company, Belron has 25,600 employees in 34 countries across five continents. Belron has always strove for responsible, profitable growth, listening to the customer’s voice every step of the way.

Blog

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Blog

Brand Bakeoff: Blue Apron vs. HelloFresh

With the meal kit subscription market currently valued at $1.5 billion—and projected to reach a staggering $10 billion by 2020—we wanted to dive deeper and see how social media has impacted growth, sentiment, and customer experience.

Research Reports

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