Want to see more? View all Webinars
Download our webinar with special guest Larry Kim as we explore the ad algorithms of Twitter, Facebook, and Instagram and how to best exploit them for fun and profit.
Owned, earned, and paid social media all combine to create a full picture of your brand’s social media presence. If you’re missing visibility into any one of these three, then you’re making business decisions based on only a portion of the information.
Want to see more? View all Whitepapers
In this Social Performance Report, we’re looking at Blue Apron vs. HelloFresh. Through the Tracx platform, we measured both brands’ social media buzz, and dug deep into their conversations’ content in order to examine how the brands’ social presences are shaping their overall reputation.
Learn how nonprofits can leverage social media with top tips from the pros, real-life use cases, and actionable strategies to drive awareness and donations.
The Evolution of Influencer Marketing investigates how consumer influence has changed in recent years due to the increased use of social media, as well as a breakdown of the five influencer attributes that matter most to today's audiences. It's time to leverage your influencers for the greater good.
Want to see more? View all Ebooks
Don’t miss your chance to connect with your audience on the networks they favor. In this ebook, we’ll help you understand where your “social tribes” may be hiding by providing a detailed analysis of the eight most popular networks based on the latest social media demographics and usage statistics.
Not only are Facebook and Instagram both incredibly popular and highly visual — they’re also both increasingly becoming pay-to-play networks. Many of today's modern businesses are built on Facebook's 2.8 billion users, so mastering your social advertising strategy is crucial to staying competitive.
Can you prove social media is working? Back up your social efforts with real, provable ROI -- this template and guide makes it simple.
Want to see more? View all Infographics
2017 has seen dramatic drops in organic and owned social media performance and heightened emphasis on cracking the paid social media code. But you can't make the most of your paid efforts without first understanding how owned, earned, and paid all work together to drive stronger engagement.
Struggling to keep up with the constantly changing world of social media? Check out this infographic for the latest social media demographics and usage characteristics of the top eight social media networks.
Did social media predict the outcome of #Election2016? See how Tracx heard what no one else heard -- and how you can use deep social listening to gain a competitive edge.
Want to see more? View all Case Studies
Biltmore, set on an 8,000 acre property in serene Asheville, North Carolina, was built by George Washington Vanderbilt in 1895 and is now referred to as America’s largest home®. Still family-owned, its mission is preservation through self- sufficiency, innovation, and creative thinking.
World Vision is a worldwide community development organization that provides assistance to 100 million people in 96 countries. Committed to the poor, World Vision acts as emergency assistance to those affected by disasters and conflict, as well as long-term transformational development.
Belron is the world’s largest dedicated vehicle glass repair and replacement company. A truly global company, Belron has 25,600 employees in 34 countries across five continents. Belron has always strove for responsible, profitable growth, listening to the customer’s voice every step of the way.
Want to see more? View all Blog Posts
Marketers looking for ways to expand their brand’s Share of Voice have no shortage of advice - it seems like every social media blog has a post on how to do it. But these pieces typically talk about brands and marketing strategies in the abstract, without walking you through how to apply it in pract
A lot of B2B marketers struggle to successfully incorporate social media into their marketing strategy. Here's 4 tips to help B2B marketers crush it on social media.
For years, companies have been struggling to figure out how to quantify social media ROI. Discover how you can calculate your social media ROI around these 8 common goals.
Want to see more? View all Research Reports
In this report, Tracx investigates how the best NBA teams use social intelligence to boost their social ROI. We address particular strategies that other organizations can learn from, as well as provide suggestions for how the industry as a whole can grow to incorporate social media across organizations, departments, and initiatives.
In this report, Tracx takes a closer look at how a few major nonprofit organizations use social media, as well as what can be learned from their social presences. We then discuss how similar organizations and the industry as a whole can approach social media in order to optimize ROI.
This report provides insights into how government organizations can benefit from social media intelligence by learning exactly how their agency and relative ecosystem are being discussed online.