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The Evolution of Influencer Marketing

The Evolution of Influencer Marketing investigates how consumer influence has changed in recent years due to the increased use of social media, as well as a breakdown of the five influencer attributes that matter most to today's audiences. It's time to leverage your influencers for the greater good.


A Buyer’s Guide

Our Buyer's Guide provides an overview of the challenges experienced while using a first-generation Social Media Management Platform, and how to overcome these obstacles with the right Social Media Business Platform. It's time to integrate social strategy into all aspects of your business.


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The Ultimate Guide to Facebook and Instagram Advertising Strategy

Not only are Facebook and Instagram both incredibly popular and highly visual — they’re also both increasingly becoming pay-to-play networks. Many of today's modern businesses are built on Facebook's 2.8 billion users, so mastering your social advertising strategy is crucial to staying competitive.


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Social Media & #Election2016

Did social media predict the outcome of #Election2016? See how Tracx heard what no one else heard -- and how you can use deep social listening to gain a competitive edge.


Social Media: What’s In & Out

Five years ago Snapchat was founded, Instagram was just taking off, and Periscope didn’t even exist. With social media moving at warp speed, it’s nearly impossible for businesses to keep up. And it’s not slowing down anytime soon. Do you know what's in and out for social media?

Case Studies

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Case Study

Hospitality: Biltmore

Biltmore, set on an 8,000 acre property in serene Asheville, North Carolina, was built by George Washington Vanderbilt in 1895 and is now referred to as America’s largest home®. Still family-owned, its mission is preservation through self- sufficiency, innovation, and creative thinking.

Case Study

Non-Profit: World Vision

World Vision is a worldwide community development organization that provides assistance to 100 million people in 96 countries. Committed to the poor, World Vision acts as emergency assistance to those affected by disasters and conflict, as well as long-term transformational development.

Case Study

Retail: Belron

Belron is the world’s largest dedicated vehicle glass repair and replacement company. A truly global company, Belron has 25,600 employees in 34 countries across five continents. Belron has always strove for responsible, profitable growth, listening to the customer’s voice every step of the way.


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Research Reports

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