Customer Effort Score (CES) Surveys

Create on-brand CES surveys that get better response rates

Deliver engaging CES surveys that match your brand, work perfectly across multiple channels and devices, and get great response rates by giving customers a great experience

14-day free trial

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Used by over 800 businesses

Taylor Wimpey Doubletree Mercure Best Western

No-Code CES Surveys

Create CES surveys in seconds, without coding

With our no-code survey builder, you don't need to be a designer or developer to create great looking CES surveys

Engaging

Get more feedback

Instead of accepting a customer effort score and moving on, dig deeper to learn why the score is what it is. Use the customer effort score 5-point scale and follow-up questions that allow customers to explain their experience in their own words. Choose from a variety of questions, including multiple choice and open-response

Customer effort score surveys

On-brand

Your brand, your style

Create a branded customer effort survey using our no-code survey builder. Start from scratch, or use one of our templates and add your logo and colours. Choose from a variety of rating scales and customise the questions to understand customer effort at key touchpoints in the journey

Custom CES survey design tool

Omni-channel

At every touchpoint

The TRACX customer effort score tool offers you the flexibility to share Customer Effort Score surveys in-the-moment, across every channel. This helps you capture more meaningful feedback, pinpoint friction at key touchpoints and bring deeper, real-time insights to your business

assigning a CES survey to multiple channels

What is your Customer Effort Score?

Create your first CES survey for free and discover what your customers really think about your business

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CES Dashboard

Transform your Customer Effort Scores into actions

Your CES dashboard gives you actionable insights into the touchpoints that cause your customers pain, allowing you to focus on the areas that drive the score and implementing ways to improve them

Real-time CES Scores

Real-time CES Scores

You will always be up-to-date and current on your customer effort surveys with our real-time data streams. Your CES survey tool is automatically updated as new customer responses are received, keeping you ahead of the curve.

A woman smiling at a bar with a real time indicator showing the customer effort score and some customer feedback

Monitor CES Trends

Monitor CES Trends

Your CES dashboard instantly aggregates and visualises feedback data over multiple time periods to identify patterns and get a sense of trends. Provide business stakeholders with easy monthly, quarterly, or yearly reports about progress by sharing feedback data on time-series charts.

Two workers in an office reviewing a CES report with an example of a customer effort score trendline in the background

Compare and Benchmark

Compare and Benchmark

Track CES surveys across your business to easily compare scores at different branches, departments, sites, or touchpoints. Benchmark customer effort scores at every site and touchpoint to track performance, identify areas for improvement and measure effectiveness.

Two workers looking at a screen with a widget that shows customer effort scores across various locations

Create Custom Reports

Create Custom Reports

Create custom reports by automatically aggregating all your CES feedback and comparing it by custom fields, such as location, customer touchpoint, time and date, etc.

A woman in a meeting room with example widgets showing customer effort score notifications

Find Insights at Scale

Find Insights at Scale

Quickly find insights at scale by searching your CES feedback for specific keywords, then refine your search with full-text filters and use our powerful tagging engine to organise your feedback.

A man working at a computer with a search interface and different tags displayed

Optimise Survey Performance

Optimise Survey Performance

Monitor the performance of your CES survey distribution channels, including contactless kiosks, email and web, to understand which are most effective and evaluate whether changes are needed. Increase response rates by using A/B testing different approaches to drive engagement.

A woman working at a desk with graphics showing the results of an A/B test for a CES survey

Stress-free

You focus on your survey, we take care of the tech

Fully hosted

We take care of survey hosting and security so you can focus on building amazing experiences.

GDPR-ready

All the tools you need to comply with GDPR regulations, including data deletion and user consent forms.

Custom branding

Use your own domain and url path to ensure your surveys fit seamlessly into your brand experience.

Fast by design

We know that speed matters. That's why we've designed our survey platform to be fast, reliable, and scalable.

Made for mobile

Choose the only survey maker that is built for mobile-first experiences from the ground up.

Built-in analytics

Track survey engagement, completion rates, clicks, and more with our built-in analytics. See which surveys are performing well and where you can improve.

Team management

Collaborate effectively with your team with our user-friendly interface and granular permissions.

No coding necessary

Give your tech team a break. Our easy-to-use survey maker is designed for businesses who want to get up and running quickly.

Advanced features: Add custom domains, A/B testing, and tracking pixels to take your surveys to the next level.

Build CES surveys fast

Launch your first CES survey faster than the time than it takes to search 'how to make a CES survey'

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FAQs

Got questions?

We're here to support you — if you don't see the answer to your question below, please contact us and we'll be happy to help

How do I create a survey?

It’s easy! Just sign up for an account with TRACX and you can start creating your survey right away. You can choose from a variety of survey templates, and then customise them to fit your needs.

Survey templates

Launch your survey faster with ready-made templates

Can't see the survey template you need? Let us know, we'll build it for you!