Product / Market Fit Surveys (PMF)

Build your PMF survey and measure product-market fit in minutes

Getting great response rates to surveys doesn't have to be difficult. With our no-code survey builder, you can create a product-market fit survey that matches your brand and works perfectly across multiple channels and devices—making it easier to get the feedback you need

No credit card required

A screenshot of the TRACX survey maker and a phone showing a feedback survey.

Used by 1900+ businesses and entrepreneurs

Taylor Wimpey Doubletree Mercure Best Western CBRE Hertz WSP University of Nottingham University of Pennsylvania University of Florida Chamberlain University Hale School Codat S4F - Sport for Fun

No-Code PMF Surveys

Create PMF surveys in seconds, without coding

With our no-code survey builder, you don't need to be a designer or developer to create great looking PMF surveys


Your brand, your style

Build a brand-customised survey in minutes with our one-click survey builder. Choose from our library of rating scales or add your own unique questions to learn whether you have product-market fit.

Custom PMF survey design tool


Learn the story behind the stats

When evaluating your product-market fit, don't rely on a single metric. TRACX PMF surveys enable you to ask people why they gave you that rating and use follow-up questions to make them expand on their answers.

Product / Market Fit surveys


Connect online and offline

Capture feedback about your product-market fit from real-time and across all channels, online and offline. Uncover important insights directly from consumers to ensure that your ideas have a chance to succeed in the marketplace.

assigning a PMF survey to multiple channels


Avoid missed opportunities

React instantly to product-market fit feedback by customising your responses, in real time, as your product is being evaluated. Capture feedback and testimonials from people who are totally hooked on using your product. Uncover new opportunities to serve and support others.

assigning a PMF survey to multiple channels

What is your Product / Market Fit?

Create your first PMF survey for free and discover what your customers really think about your business

  • TRACX is free forever
  • Upgrade anytime, cancel anytime
  • No coding necessary
  • Get set up in seconds
  • GDPR & CCPA-ready
  • Hosted in EU datacentres

PMF Dashboard

Track your product/market fit over time

The PMF dashboard helps you understand your customers’ perceptions of your product and the experience they have with it—allowing you to focus on the changes required to reach product-market fit

Real-time PMF Surveys

Real-time PMF Surveys

You’ll always know what your customers are saying about your product with real-time reporting. Our platform automatically updates new responses in our PMF surveys, delivering insights as they happen. Your PMF Scores are automatically updated in real time. This saves you the hassle of having to manually update the scores, leaving you to focus on what really matters.

a trendy looking office with workers reviewing real-time pmf survey responses

Monitor PMF Trends

Monitor PMF Trends

Your PMF dashboard tracks product-market fit over time, automatically tagging survey responses and reporting on the insights you need to make informed decisions. One-click exports and management reports make it easy for you to share your progress with your team.

a product-market fit survey dashboard showing the different type of respondee

Compare and Benchmark

Compare and Benchmark

Track product market fit scores across your business in order to easily measure the performance of your products as you roll them out to different locations and touchpoints. Benchmark your PMF scores against others in the same stage of growth and against your own history to track progress, identify areas for improvement, and view how different projects progress over time.

a dashboard widget showing product-market fit by different features

Reporting & Analytics

Reporting & Analytics

With our in-depth analysis and reporting, you’ll be able to understand which customer segments are best served by your efforts. TRACX can help you group data using custom fields, including location, touchpoint, time of day and more.

dashboard widgets showing product-market fit survey notifications and analtyics

Categorise and Organise

Categorise and Organise

Our simple, powerful search function enables you to search for product-market fit feedback based on specific keywords and apply custom filters to refine your results. We use advanced algorithms to categorise PMF surveys automatically, freeing up your time for more valuable tasks.

a dashboard widget that shows search and filtering features for PMF survey responses

Get More Feedback

Get More Feedback

Track completion rates and survey performance for all of your distribution channels—online and offline—and learn how you can get the best product-market fit insights through data. Use A/B testing and other experiments to find which PMF surveys generate the most valuable customer feedback.

an example of testing different product-market fit surveys to improve completion rate


You focus on your survey, we take care of the tech

Fully hosted

We take care of survey hosting and security so you can focus on building amazing experienPMF.


All the tools you need to comply with GDPR regulations, including data deletion and user consent forms.

Custom branding

Use your own domain and url path to ensure your surveys fit seamlessly into your brand experience.

Fast by design

We know that speed matters. That's why we've designed our survey platform to be fast, reliable, and scalable.

Made for mobile

Choose the only survey maker that is built for mobile-first experienPMF from the ground up.

Built-in analytics

Track survey engagement, completion rates, clicks, and more with our built-in analytics. See which surveys are performing well and where you can improve.

Team management

Collaborate effectively with your team with our user-friendly interface and granular permissions.

No coding necessary

Give your tech team a break. Our easy-to-use survey maker is designed for businesses who want to get up and running quickly.

Advanced features: Add custom domains, A/B testing, and tracking pixels to take your surveys to the next level.

Build PMF surveys fast

Launch your first PMF survey faster than the time than it takes to search 'how to make a PMF survey'

  • TRACX is free forever
  • Upgrade anytime, cancel anytime
  • No coding necessary
  • Get set up in seconds
  • GDPR & CCPA-ready
  • Hosted in EU datacentres


Got questions?

We're here to support you — if you don't see the answer to your question below, please contact us and we'll be happy to help

How do I create a survey?

It’s easy! Just sign up for an account with TRACX and you can start creating your survey right away. You can choose from a variety of survey templates, and then customise them to fit your needs.

Survey templates

Launch your survey faster with ready-made templates

Can't see the survey template you need? Let us know, we'll build it for you!