Car Buyer Satisfaction Survey

Gather feedback and satisfaction ratings from car buyers to improve the buying experience.

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About this template

This Car Buyer Satisfaction Survey template is designed to help gather feedback and satisfaction ratings from customers who have recently purchased a car from your dealership. The survey aims to improve the overall car buying experience by identifying areas of strength and areas that require improvement.

The survey begins with a thank you message that expresses gratitude for choosing the dealership and encourages the customer to provide feedback.

The first question asks customers to rate their satisfaction with the dealership on a scale of 1 to 5 using Customer Satisfaction (CSAT) smiley faces. This provides a quick and intuitive way for customers to express their overall satisfaction level.

The second question utilizes a Likert scale to assess the friendliness of the sales staff. Customers can choose from options ranging from ‘Very Unfriendly’ to ‘Very Friendly.’ This question helps gauge the interpersonal skills of the sales team.

The third question is a thumbs question that asks customers if the sales team provided all the necessary information about the car. This question aims to evaluate the effectiveness of the sales team in delivering comprehensive information to customers.

A conditional question follows, asking for additional details or suggestions on improving the provided information if the customer indicates that the sales team did not provide all the necessary information.

The fifth question allows customers to rate the overall cleanliness of the car upon delivery using a star rating scale. This helps assess the dealership’s attention to cleanliness and customer satisfaction with the vehicle’s condition.

The sixth question employs the Net Promoter Score (NPS) scale to measure the likelihood of customers recommending the dealership to others. Customers rate their recommendation likelihood on a scale of 0 to 10.

Customers are then given an opportunity to provide any additional comments or suggestions in an open-ended text area. This allows them to elaborate on their experiences and offer insights to further improve the dealership’s services.

The survey concludes with a final thank you message, expressing appreciation for the customer’s participation and emphasizing the dealership’s commitment to continuous improvement.

By using this Car Buyer Satisfaction Survey template, you can collect valuable feedback, identify areas for improvement, and enhance the overall car buying experience at your dealership.

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