NPS Brand Loyalty Survey

This NPS Brand Loyalty Survey template is a survey for companies who want to measure their brand loyalty and identify promoters and detractors. Use this template to understand how likely your customers are to recommend your brand and gather valuable feedback to improve your products and services.

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About NPS Brand Loyalty Survey Template

The NPS Brand Loyalty Survey template is designed to help businesses measure their brand loyalty and identify promoters and detractors. Net Promoter Score (NPS) is a widely-used metric to assess customer loyalty and determine how likely customers are to recommend a brand to others.

By using this survey, you can gather valuable feedback from your customers and gain insights into their perception of your brand. The NPS question provides a clear indication of brand loyalty, while the follow-up questions allow customers to provide more detailed feedback on why they would or would not recommend your brand.

How to Use the NPS Brand Loyalty Survey Template

  1. Begin the survey with a warm welcome message, expressing your gratitude for the customer’s participation.

  2. Use the NPS question to measure brand loyalty. Ask customers to rate, on a scale of 0-10, how likely they are to recommend your brand to others.

  3. Based on the customer’s response, use conditional logic to guide them to the appropriate follow-up questions. If the customer rates their likelihood to recommend as 6 or lower, ask them why they wouldn’t recommend your brand. If they rate it as 9 or higher, ask them what they love about your brand.

  4. Offer customers the opportunity to leave a public review for your brand. If they agree, provide a text area for them to share their review.

  5. Thank the customer for their time and feedback at the end of the survey.

NPS Brand Loyalty Survey Questions

The questions in this survey are designed to measure brand loyalty and gather feedback on why customers would or would not recommend your brand. The NPS question serves as the primary indicator of brand loyalty, while the follow-up questions provide additional insights.

  1. NPS Question: On a scale of 0-10, how likely are you to recommend our brand to a friend or colleague?

  2. Follow-up Question (Conditional): We’re sorry to hear that. Please tell us why you wouldn’t recommend our brand.

  3. Follow-up Question (Conditional): That’s great to hear! Please tell us what you love about our brand.

  4. Public Review Question (Conditional): Would you like to leave a public review for our brand?

  5. Public Review Text Area (Conditional): Please share your review here.

By using this template, you can gain valuable insights into your brand’s reputation and identify areas for improvement. Remember to customize the survey to align with your brand’s unique characteristics and goals.

Frequently asked questions

What is NPS?

Net Promoter Score (NPS) is a metric used to measure customer loyalty. It asks customers how likely they are to recommend a brand to others on a scale of 0-10.

Why is brand loyalty important?

Brand loyalty is important because it indicates customers' willingness to recommend a brand to others. Loyal customers can become brand advocates, driving new customers and increasing revenue.

How can I use the NPS Brand Loyalty Survey results?

The NPS Brand Loyalty Survey results can help you identify your brand promoters and detractors. You can use the feedback to improve your products and services, address customer concerns, and strengthen customer loyalty.

Can I customize the NPS Brand Loyalty Survey?

Yes, you can customize the NPS Brand Loyalty Survey to align with your brand's specific needs and goals. Add or modify questions to gather the information that is most relevant to your brand.

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