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Tom Sutton

Author archive

blogs

11 Ways to Test if a Company is Customer-Centric or Not

Tom Sutton

Tom Sutton

15 Feb 2023
compare

SurveyMonkey vs. Typeform vs. TRACX: which one should you choose?

Tom Sutton

Tom Sutton

26 Jan 2023
guides

Customer Experience Metrics: What You Need to Know

Customer experience is the new marketing, but how do you know what metrics matter?

Tom Sutton

Tom Sutton

26 Jul 2022
guides

How to make QR Code Menus for Smarter and Safer Dining

Tom Sutton

Tom Sutton

1 Jul 2022
guides

9 Proven Customer Engagement Strategies for Small Businesses

Tom Sutton

Tom Sutton

15 Jun 2022
guides

Customer Feedback: How to get it, analyse it, and act on it

Tom Sutton

Tom Sutton

12 May 2022
guides

How to Become a Mystery Shopper: Tips, Benefits, and FAQs

Tom Sutton

Tom Sutton

3 May 2022
blogs

The Best Customer Experience Platforms Compared: SME and Enterprise (2022)

Tom Sutton

Tom Sutton

2 May 2022
guides

Customer Loyalty: The Ultimate Guide to Customer Retention

Tom Sutton

Tom Sutton

28 Apr 2022
guides

24 powerful customer satisfaction survey questions (+ templates)

Tom Sutton

Tom Sutton

22 Apr 2022
guides

How to create the perfect email survey: Best practices, 5 examples & FAQs

Tom Sutton

Tom Sutton

19 Apr 2022
guides

How to create QR code surveys: A step-by-step guide with examples & FAQs

Tom Sutton

Tom Sutton

1 Apr 2022
guides

17 common mistakes that wreck your feedback surveys

Tom Sutton

Tom Sutton

21 Feb 2022
blogs

What is Voice of Customer (VoC)?

Tom Sutton

Tom Sutton

17 Feb 2022
guides

Feedback Survey Questions: Types, tips, and 31+ examples

Tom Sutton

Tom Sutton

14 Feb 2022
guides

Customer Feedback Analysis: How to Use Customer Complaints to Boost Sales

Tom Sutton

Tom Sutton

12 Feb 2022
guides

How to Set Great Customer Experience KPIs

Tom Sutton

Tom Sutton

10 Feb 2022
blogs

22+ Best Employee Feedback Tools to Boost Engagement

Tom Sutton

Tom Sutton

9 Feb 2022
guides

The Ultimate Guide To Employee Net Promoter Score (eNPS)

Tom Sutton

Tom Sutton

8 Feb 2022
guides

The Ultimate Guide to Customer-Centricity

Tom Sutton

Tom Sutton

26 Jan 2022
blogs

Is Mystery Shopping a Waste of Money?

Tom Sutton

Tom Sutton

12 Jan 2022
guides

Return-to-Office: A Post-COVID Guide to Effective Employee Engagement

Tom Sutton

Tom Sutton

7 Dec 2021
guides

Visitor Experience 101: What You Need to Know Right Now

Tom Sutton

Tom Sutton

30 Nov 2021
guides

What is a CES Survey? Customer Effort Score Explained

Tom Sutton

Tom Sutton

30 Nov 2021
guides

What is NPS? Net Promoter Score Explained

Tom Sutton

Tom Sutton

30 Nov 2021
guides

Customer Experience Surveys: A Beginners Guide [Updated 2022]

Tom Sutton

Tom Sutton

29 Nov 2021
guides

What is CSAT? Customer Satisfaction Score Explained

Tom Sutton

Tom Sutton

29 Nov 2021
guides

The Beginners Guide to Employee Experience

Tom Sutton

Tom Sutton

30 Oct 2021
blogs

Customer Service vs. Customer Experience: Key Differences Explained

Tom Sutton

Tom Sutton

8 Oct 2021
blogs

8 Common Customer Experience Mistakes To Avoid (And How To Fix Them)

Tom Sutton

Tom Sutton

5 Oct 2021
blogs

Why Managing Employee Feedback is Important

Tom Sutton

Tom Sutton

1 Oct 2021
blogs

The 10 Steps to Delivering Great Customer Service and Memorable Customer Experiences

Tom Sutton

Tom Sutton

29 Sep 2021
guides

The Ultimate Guide to Customer Experience

Tom Sutton

Tom Sutton

14 Sep 2021
guides

How Any Business Can Improve Customer Satisfaction

Tom Sutton

Tom Sutton

10 Sep 2021
blogs

Customer Satisfaction in the UK and the Impact of COVID

Tom Sutton

Tom Sutton

1 Jul 2021
guides

How To Improve the ROI of Customer Experience

Tom Sutton

Tom Sutton

21 Jun 2021
guides

The Ultimate Guide to Customer Journey Mapping [Updated 2022]

Tom Sutton

Tom Sutton

1 Jun 2021
blogs

5 Trends That Will Impact Customer Experience in 2021

Tom Sutton

Tom Sutton

22 Apr 2021
guides

How to Get Found with Local Business Listings

Tom Sutton

Tom Sutton

2 Dec 2020
guides

Online Reputation Management (ORM) for Local Businesses

Tom Sutton

Tom Sutton

2 Dec 2020
guides

The Ultimate Guide to Online Reviews for Local Business

Tom Sutton

Tom Sutton

2 Dec 2020

Tom Sutton

About Tom Sutton

Tom is the co-founder of TRACX, a no-code marketing platform that allows local business owners to collect customer feedback and create engaging marketing campaigns.