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Tom Sutton

Author archive

blogs
11 Ways to Test if a Company is Customer-Centric or Not
Tom Sutton
Tom Sutton
15 Feb 2023
compare
SurveyMonkey vs. Typeform vs. TRACX: which one should you choose?
Tom Sutton
Tom Sutton
26 Jan 2023
guides
Customer Experience Metrics: What You Need to Know
Customer experience is the new marketing, but how do you know what metrics matter?
Tom Sutton
Tom Sutton
26 Jul 2022
guides
How to make QR Code Menus for Smarter and Safer Dining
Tom Sutton
Tom Sutton
1 Jul 2022
guides
9 Proven Customer Engagement Strategies for Small Businesses
Tom Sutton
Tom Sutton
15 Jun 2022
guides
Customer Feedback: How to get it, analyse it, and act on it
Tom Sutton
Tom Sutton
12 May 2022
guides
How to Become a Mystery Shopper: Tips, Benefits, and FAQs
Tom Sutton
Tom Sutton
3 May 2022
blogs
The Best Customer Experience Platforms Compared: SME and Enterprise (2022)
Tom Sutton
Tom Sutton
2 May 2022
guides
Customer Loyalty: The Ultimate Guide to Customer Retention
Tom Sutton
Tom Sutton
28 Apr 2022
guides
24 powerful customer satisfaction survey questions (+ templates)
Tom Sutton
Tom Sutton
22 Apr 2022
guides
How to create the perfect email survey: Best practices, 5 examples & FAQs
Tom Sutton
Tom Sutton
19 Apr 2022
guides
How to create QR code surveys: A step-by-step guide with examples & FAQs
Tom Sutton
Tom Sutton
1 Apr 2022
guides
17 common mistakes that wreck your feedback surveys
Tom Sutton
Tom Sutton
21 Feb 2022
blogs
What is Voice of Customer (VoC)?
Tom Sutton
Tom Sutton
17 Feb 2022
guides
Feedback Survey Questions: Types, tips, and 31+ examples
Tom Sutton
Tom Sutton
14 Feb 2022
guides
Customer Feedback Analysis: How to Use Customer Complaints to Boost Sales
Tom Sutton
Tom Sutton
12 Feb 2022
guides
How to Set Great Customer Experience KPIs
Tom Sutton
Tom Sutton
10 Feb 2022
blogs
22+ Best Employee Feedback Tools to Boost Engagement
Tom Sutton
Tom Sutton
9 Feb 2022
guides
The Ultimate Guide To Employee Net Promoter Score (eNPS)
Tom Sutton
Tom Sutton
8 Feb 2022
guides
The Ultimate Guide to Customer-Centricity
Tom Sutton
Tom Sutton
26 Jan 2022
blogs
Is Mystery Shopping a Waste of Money?
Tom Sutton
Tom Sutton
12 Jan 2022
guides
Return-to-Office: A Post-COVID Guide to Effective Employee Engagement
Tom Sutton
Tom Sutton
7 Dec 2021
guides
Visitor Experience 101: What You Need to Know Right Now
Tom Sutton
Tom Sutton
30 Nov 2021
guides
What is a CES Survey? Customer Effort Score Explained
Tom Sutton
Tom Sutton
30 Nov 2021
guides
What is NPS? Net Promoter Score Explained
Tom Sutton
Tom Sutton
30 Nov 2021
guides
Customer Experience Surveys: A Beginners Guide [Updated 2022]
Tom Sutton
Tom Sutton
29 Nov 2021
guides
What is CSAT? Customer Satisfaction Score Explained
Tom Sutton
Tom Sutton
29 Nov 2021
guides
The Beginners Guide to Employee Experience
Tom Sutton
Tom Sutton
30 Oct 2021
blogs
Customer Service vs. Customer Experience: Key Differences Explained
Tom Sutton
Tom Sutton
8 Oct 2021
blogs
8 Common Customer Experience Mistakes To Avoid (And How To Fix Them)
Tom Sutton
Tom Sutton
5 Oct 2021
blogs
Why Managing Employee Feedback is Important
Tom Sutton
Tom Sutton
1 Oct 2021
blogs
The 10 Steps to Delivering Great Customer Service and Memorable Customer Experiences
Tom Sutton
Tom Sutton
29 Sep 2021
guides
The Ultimate Guide to Customer Experience
Tom Sutton
Tom Sutton
14 Sep 2021
guides
How Any Business Can Improve Customer Satisfaction
Tom Sutton
Tom Sutton
10 Sep 2021
blogs
Customer Satisfaction in the UK and the Impact of COVID
Tom Sutton
Tom Sutton
1 Jul 2021
guides
How To Improve the ROI of Customer Experience
Tom Sutton
Tom Sutton
21 Jun 2021
guides
The Ultimate Guide to Customer Journey Mapping [Updated 2022]
Tom Sutton
Tom Sutton
1 Jun 2021
blogs
5 Trends That Will Impact Customer Experience in 2021
Tom Sutton
Tom Sutton
22 Apr 2021
guides
How to Get Found with Local Business Listings
Tom Sutton
Tom Sutton
2 Dec 2020
guides
Online Reputation Management (ORM) for Local Businesses
Tom Sutton
Tom Sutton
2 Dec 2020
guides
The Ultimate Guide to Online Reviews for Local Business
Tom Sutton
Tom Sutton
2 Dec 2020

Tom Sutton

About Tom Sutton

Tom is the co-founder of TRACX, a no-code marketing platform that allows local business owners to collect customer feedback and create engaging marketing campaigns. With over 17 years of experience in entrepreneurship, product development, and marketing for businesses large and small, Tom is currently responsible for developing product and marketing strategies for TRACX.