About this template
The Franchise Satisfaction Survey template has been designed to gauge the satisfaction level of franchisees. It is crucial for franchisors to understand the experiences and feelings of their franchisees to foster a healthy relationship and improve their franchise system.
The survey begins with a Customer Satisfaction (CSAT) question that assesses overall satisfaction with the franchise. This question is important as it provides a general understanding of the franchisee’s feelings towards the franchise.
Two conditional questions follow, one for franchisees who rated their satisfaction above average and one for those who rated it average or below. These open-ended questions are designed to gather detailed feedback. Understanding what franchisees like about the franchise, as well as areas that need improvement, can provide valuable insights for strategic planning.
The survey then asks how well franchisees feel supported by the franchisor. This is crucial because franchisors need to provide adequate support to their franchisees to ensure the successful running of the franchise units.
Finally, an Net Promoter Score (NPS) question assesses the likelihood of franchisees recommending the franchise to others. This question is a key indicator of franchisee satisfaction and loyalty.
To get the best results from this survey, franchisors should distribute it at regular intervals and after key interactions or events. The responses should be analysed and acted upon promptly to improve the franchisee’s experience and the overall performance of the franchise system.